Streets has reinstated its Magnum ‘Free Gold Class upgrade’ promotion for the third year running.

Streets Magnum is continuing its offer of a free Gold Class cinema upgrade worth up to $17 with every purchase of a specially marked Magnum pack.

The company indicated the campaign was successful in 2008, with sales growing 14% during the promotional period. This year the offer will be available on all Magnum ice creams including supermarket multipacks and single serve ice creams sold in convenience stores and service stations.

“We are thrilled that Magnum has teamed up with us again on the free upgrade campaign. The promotion gets bigger and better every year and, from our perspective, it gives more and more Australians the opportunity to enjoy the fantastic Gold Class cinema experience,” said Caroline Ryan of Village Cinemas.

People living in regional Australia who don’t have access to Gold Class are offered a VIP Gold Class Getaway for two that includes flights to their nearest capital city, five-star accommodation, a Gold Class cinema experience and spending money.

“A lot of people are finding things a bit tough at the moment and Streets Magnum wants to help Australians find ways to enjoy some ‘Royal Treatment’ in their everyday lives,” said Andrea Martens, marketing director of Streets Ice Cream.