In case you havent realised the global financial crisis has changed things. Crises reshape the mindset of consumers and this one has also accelerated the online trend. Consumers now communicate, make decisions and spend their ...
If there’s one thing you can rely on, it’s that ‘successful’ strategies will only last as long as it takes for your competitors to replicate them. Very few companies succeed in developing sustainable competitive strategies; ...
Viocorp has extended its operations by opening a Melbourne office. The move follows the acquisition of several new Victorian clients including Aviva. The company already held significant interests in Victoria, working with BUPA, CGU, Film ...
Sensis’ ‘e-Business Report’ has found Australians have embraced mobile internet more than ever before. The report found almost half of all 20 to 29-year-old Australians have accessed internet via a mobile phone. Of teenagers 14 ...
A UK-based digital marketing agency has opened its doors in Australia and is looking to hire staff. The company indicated that it sees Australia as a strong potential source of international growth for the company. ...
ABC TV and Sony Computer Entertainment Australia (SCE Aust.) are collaborating on a trial to deliver ABCs iView via the PlayStation 3 (PS3) console. The trial aims for PS3 consumers to be able to watch ...
Virgin Money has launched a competition calling for a member of the public to chauffeur Sir Richard Branson around Sydney in a specially designed Virgin London cab. The winner will spend a ‘day in the ...
According to Roy Morgan, Australia’s working hours are down more than in previous years. Australians worked an estimated 1.52 billion hours in June 2009 as opposed to 1.575 in June 2008. This equates to 56 ...
The publisher of Reader’s Digest in the US is planning to file for bankruptcy protection. The Reader’s Digest Association (RDA) has indicated that the filing was for the US business only and internationally Australia/New Zealand, ...
Although Australian retailers have been slow to expand online they have a distinct advantage over web-only retailers, according to the executive director of Salmat Digital Paul Marshall. In his presentation to the Online Retailer Conference ...
Microsoft has announced a deal with US newspaper publisher Advance Publications, owner of Conde Nast, to allow advertisers in the ‘Advance Internet Network’ to sell ads across its online properties, including Bing search results. The ...
The Christian church is launching its biggest ever Australian marketing campaign. The integrated campaign will run throughout NSW and involve thousands of churches. The campaign is non-denominational, multi-culturally focused and seeks to promote Jesus rather ...
MPG Australia has announced that it will enter a licensing agreement with Pacific Micromarketing to utilise its Generation 3 geographical targeting and analysis tool. Pacific Micromarketing is a consumer insight, segmentation and marketing analysis company ...
