Welcome to Very Able; a blog that’s focused on applications, innovation and information related to variable-data printing in direct marketing. For those of you who don’t know me, I have a healthy interest in variable-data ...
I came home tonight to find my three year old drumming furiously to Coldplay’s Fix You. “Who gave you the drumsticks?” – “HONDA” came the reply; “Does he live in heaven?” A quick rummage through ...
Emails are such a huge part of our lives these days, it’s worth thinking about how to do a better job with them. Here are a few things to think about. The salutation is an ...
Carolyn Hyams is the Asia Pacific Marketing Strategy Manager at Aquent, the leading global staffing firm specialising in marketing, communications and creative talent. After 6 years of working full-time with Aquent, Carolyn is now a ...
Shit, I hate questions like this. No matter what I say I’m on a hiding to nothing. While working at a major international agency I was asked to look into buying another agency that could ...
To the legitimate sponsor, ‘ambush’ is a dirty word. But there are ways to fend off an ambush attack and even turn it into a positive for your brand, say Dr Francis Farrelly and Dr ...
“If you are not in fashion, you are nobody.” An extreme view on social order perhaps, but when British statesman and diplomat Lord Chesterfield spoke these words in the 17th century it was indicative of ...
New media is increasingly putting branding in the hands of consumers, says Jacqueline Burns.
Many of us in the media world are simultaneously drooling over the digital dialogue and doing bugger-all in our own backyards. Martyn Thomas looks at the abundance of bad blogs and recommends a few of ...
His heart is thudding. The air is viscous, reeking of sweat and the Vietnamese jungle. He jogs through the mud, eyes darting back and forth through the shadowy green. As his troop nears the base ...
The internet has provided a fool proof avenue for potential employers to scan job applicants and research their past jobs, recreation activities and other personal information
Geoffrey McDonald Bowll explores the freedom that can exist when marketers own their own business
