Author: Marketing Mag
Author: Marketing Mag
The inimitable Geoffrey Bowll delivers the inside line on briefing ad agencies.
Considering a career change into public relations? Jody Lennon explores how to make the shift.
As consumers, what is it that motivates us to buy? Want? Need? Or is it actually fear and anxiety? With wars in Iraq and on drugs, terrorism, poverty and hunger, and increasing fears about the ...
oh what a lovely static page this is 🙂
Michael Kiely explores the post 9/11 emotional response of Species fear and how marketers can satisfy a new need.
Had a gutful of cubicles and constant scrutiny? Longing for independence from the corporate world, but not sure you have what it takes to go it alone? Grant Arnott opens the door to the virtues ...
Brands that turn their backs on their consumers’ emotional bond to them do so at their own peril, writes Karl Treacher.
Childish blame The Simpsons were at their best in the early days of the cartoon franchise when their satirical barbs and humorous social commentary had an edge, sadly lacking in recent years. In a season ...
Meet Samantha Pearce. Sam finished high school and studied a marketing degree in the UK. Her early career was spent in professional marketing roles in the UK and Sydney, working for a major global workplace ...
What else could I do?
The inimitable Geoffrey Bowll delivers the inside line on how to go about selecting a creative agency
Brand: CartiaClient: GSKCreative agency: GreyMedia agencies: Bellamy Hayden and Motivator Background Over recent years, a proliferation of anti-platelet products has been driven by the ever increasing incidence of coronary heart disease and causative pathology such ...
Stanley Johnson explores the use of blogs as a legitimate vessel of communication in marketing
