Author: Marketing Mag
Author: Marketing Mag
Dr Con Stavros explored the recent Slurpee promotion, the finance industry and presentation problems
They seem to generate a Vegemite or Marmite reaction – we either love them or loathe them. For many people, performance reviews come around every year and we’re likely to react differently each time; depending ...
Feeling like a dinosaur in this new age of digital? Fear not. There are plenty of ways to digitally up-skill yourself, says Chris Le Coic.
Kerry Bodine offers some simple suggestions to boost your website’s usability.
Stanley Johnson explores the use of online banner advertising and its effectiveness as an advertising medium.
Geoffrey McDonald Bowll explores e-marketing and its revolutionary impact upon traditional marketing communication mediums.
Each year the Caples Awards celebrate the best of direct marketing around the globe. Australia’s country chair for the awards, Douglas Nicol, shares some tactical insights gleaned from this year’s winning entries.
Are you still bombarding your customers with irrelevant communications day-in, day-out? If you are, it may be time to think about a trigger-based marketing strategy, suggests Tami Dower.
On 11 March 2003, the President of the United States signed a bill to create a Federal Do Not Call List and empowered the Government to enforce the mandate. By 27 June of that same ...
As marketers utilise email as an effective communication tool, they must be increasingly cautious in their planning and execution phases to ensure that messages are correctly interpreted.
Shorter ads, punchy promise, weird but memorable taglines, strong website and telemarketers to take calls. You’d be puffin muffins to do it any other way.
I know what you’re thinking – another article on how digital is going to gobble up all other marketing channels, destroy your business model and hand over marketing control to bloggers. Now that may all ...
Planning your marketing strategy for Christmas? Just because it’s the silly season it doesn’t necessarily mean you have to go silly with your in-store promotions, writes Norrelle Goldring.
