Author: Melle Staelenberg
Australian Privacy Principles are here: advice for your next email marketing campaign
March 7, 2014
Following the announcement of the new Australian Privacy Principles, which take effect from 12 March 2014, the ever growing number of emails opened on mobile devices and new email authentication standards, many companies are revising their approach to email marketing. With this in mind, here are six tips on what to look out for when […]
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Mobile and offline media: bridging the gap
March 27, 2013
In this age of digital marketing, one might believe the days of outdoor and other traditional advertising platforms are numbered. However, the emergence of new media platforms has provided several opportunities to use these traditional media in interesting ways. The inclusion of digital services within traditional marketing creates a call to action scenario, ultimately transforming […]
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