Author: Nima Yassini

As an agency guy, you know my answer is going to be skewed. You know I’m always going to say agencies are key and you can’t do this stuff in house. Well, the honest truth is, you can. So many companies have already done this – remember where Ikon came from? Anyone care to guess? […]

I believe that the answer to this question can only come from focusing on the last part of the question, ‘brand in digital’. Having worked in this industry for a long time I have realised that there are a million and one explanations as to what brand actually means. So for the purpose of this […]