Author: Patty Keegan
Will marketers need to evolve and reshape the focussing of their brands? Recently I interviewed a barista to learn how he marketed his café. It started out as a quick chat about how he used social media to connect with customers, which, incidentally, he does quite successfully. The conversation then detoured into a fascinating story […]
Digital marketing literacy (or lack thereof) is likely to make, or break, brands and marketplaces over the coming decade. Disagree? Ask folks in the travel (far fewer travel agents), music (iTunes as the biggest music retailer), book publishing (Kindle editions now outselling print editions), banking (migration from in-branch to online transactions), and too many other […]
If content is king, then data is emperor. Do any of us really know what Big Data will mean for the future of marketing? When thinking about data, I’m reminded of Arthur C Clarke’s Third Law (he’s best known as author of the sci-fi classic 2001: A Space Odyssey): “Any sufficiently advanced technology is indistinguishable […]
Time poor and under pressure, many CEOs don’t see social media as a priority, here’s four reasons why they must. If you count the number of Fortune 100 CEOs who tweet, you can do it on one hand. If you look at which of them are active, sometimes, on Facebook, you’ll still only need two. […]
