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Author: Patty Keegan

Author: Patty Keegan

News
Storytelling in a digital age
  • Patty Keegan
  • access_timeAugust 29, 2012
  • remove_red_eye541 Views
News
Is your marketing team digitally illiterate? That’s a major liability!
Patty Keegan August 14, 2012

Digital marketing literacy (or lack thereof) is likely to make, or break, brands and marketplaces over the coming decade. Disagree? Ask folks in the travel (far fewer travel agents), music (iTunes as the biggest music ...

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Technology & Data
Data: your marketing GPS
Patty Keegan July 19, 2012

If content is king, then data is emperor. Do any of us really know what Big Data will mean for the future of marketing? When thinking about data, I’m reminded of Arthur C Clarke’s Third ...

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Change Makers, Social & Digital
The executive tweet – why CEOs should use social media
Patty Keegan June 21, 2012

Time poor and under pressure, many CEOs don’t see social media as a priority, here’s four reasons why they must. If you count the number of Fortune 100 CEOs who tweet, you can do it ...

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