Author: Patty Keegan
Author: Patty Keegan
Is your marketing team digitally illiterate? That’s a major liability!
August 14, 2012
Digital marketing literacy (or lack thereof) is likely to make, or break, brands and marketplaces over the coming decade. Disagree? Ask folks in the travel (far fewer travel agents), music (iTunes as the biggest music ...
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Data: your marketing GPS
July 19, 2012
If content is king, then data is emperor. Do any of us really know what Big Data will mean for the future of marketing? When thinking about data, I’m reminded of Arthur C Clarke’s Third ...
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The executive tweet – why CEOs should use social media
June 21, 2012
Time poor and under pressure, many CEOs don’t see social media as a priority, here’s four reasons why they must. If you count the number of Fortune 100 CEOs who tweet, you can do it ...
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