Author: Paul Napier
As new offerings from Apple, Google and others are integrated into the digital portfolios of clients, users and agencies, Paul Napier coins a name for the new generation of developers are being given the chance to arise: ‘Mobile+’. Each year Apple and Google compete to bring increasingly audacious technologies to market. As a marketer it […]
New health tracking features of Apple iOS 8 present opportunities for brands in industries from healthcare and insurance, to FMCG and travel, writes Paul Napier. Tomorrow, the new iOS8 is available for users to download. As an iOS developer I have had several months to play around and come to understand the new features that […]
The concept of social gaming has been around for a few years now – in fact, it could be said the very first MMOG (massively multiplayer online game) was created in 1974 with the first graphic virtual world Mazewar, but recent innovations such as social networks and the ubiquity of the mobile platform have completely […]
Since its humble beginnings in 2007, Android has grown to dominate the world’s phone market. Recent data from statcounter.com shows that over 40% of global mobile traffic comes through Android tablets and phones, and that Android devices rank number one for mobile internet traffic in nearly 60% of countries. So when looking at your mobile […]
Since the introduction of the smartphone, the battle has raged as to which is the best solution: mobile app or mobile web? The simple answer is that every project is different. So, just how do you choose between a native mobile app and a responsive mobile website? Here are a few pointers to help you […]
So, the 65% smart phone penetration in Australia convinced you that you needed a mobile presence. You optimised your website for mobile, reviewed the options and have now decided that a native app is the way forward. You have answered all your marketing questions, you know the target market segment and maybe even have a brief […]
