Author: Paul Robson
Author: Paul Robson
For years now, when people have spoken about ‘social ROI’ it has usually involved measures of engagement, sentiment or share of voice. The problem with these is that they don’t actually demonstrate true ROI. While ...
Most people still see more marketing value in a press release or an ad, rather than in social media. The main reason for this negative perception stems from how social media is often managed, but ...
The immense volume and variety of information on the internet makes it easier than ever for consumers to form opinions about brands and make purchasing decisions. In such a heavily saturated media environment, marketers need ...
We know that consumers prefer mobile experiences, but if you’re a marketer, there’s a good chance you’ve noticed a campaign on your phone or tablet that has not been designed for mobile. It seems many ...
It’s such an exciting time to be a digital marketer in Australia. Every year we see the emergence of new trends as well as familiar ones moving further towards maturity, but in 2013 the pace ...
