Author: Paul Robson
The explosion of tablets and smartphones means more Australians are consuming content online than ever before. Digital subscriptions are on the rise and the average Australian spends 10 hours a day viewing, browsing, playing, listening to and engaging with digital content. Traditional media publishers have recognised the importance of delivering digital content and opened the […]
For years now, when people have spoken about ‘social ROI’ it has usually involved measures of engagement, sentiment or share of voice. The problem with these is that they don’t actually demonstrate true ROI. While engagement is certainly an important metric for content and community management, marketers and businesses should be looking to measure and […]
Most people still see more marketing value in a press release or an ad, rather than in social media. The main reason for this negative perception stems from how social media is often managed, but this is easily fixed. When managing social media content and social communities you need to monitor, measure and constantly optimize […]
The immense volume and variety of information on the internet makes it easier than ever for consumers to form opinions about brands and make purchasing decisions. In such a heavily saturated media environment, marketers need to know what the most powerful factors in the purchasing process are, which methods are most valuable, and what Australian […]
We know that consumers prefer mobile experiences, but if you’re a marketer, there’s a good chance you’ve noticed a campaign on your phone or tablet that has not been designed for mobile. It seems many marketers are still considering mobile as an afterthought, despite the opportunities it presents, and will continue to present as mobile […]
It’s such an exciting time to be a digital marketer in Australia. Every year we see the emergence of new trends as well as familiar ones moving further towards maturity, but in 2013 the pace and potential for pushing the boundaries is greater than it’s ever been before. This year is going to be the […]
