Author: Paul Robson
Author: Paul Robson
Social ROI: Measuring beyond ‘engagement’
November 6, 2013
For years now, when people have spoken about ‘social ROI’ it has usually involved measures of engagement, sentiment or share of voice. The problem with these is that they don’t actually demonstrate true ROI. While ...
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Five ways to better manage your social media
August 13, 2013
Most people still see more marketing value in a press release or an ad, rather than in social media. The main reason for this negative perception stems from how social media is often managed, but ...
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Marketing myth busters: if people prefer print ads, are digital marketers failing?
June 14, 2013
The immense volume and variety of information on the internet makes it easier than ever for consumers to form opinions about brands and make purchasing decisions. In such a heavily saturated media environment, marketers need ...
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