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Author: Roger Christie

Author: Roger Christie

Social & Digital
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  • Roger Christie
  • access_timeMay 23, 2014
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Social media ‘barely negligible’ as a sales lead: you’re missing the point
Roger Christie October 25, 2012

Not long ago, a research report from Forrester made headlines when it claimed that less than 1% of online transactions reviewed in the study could be traced to a specific social media post. Despite all ...

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