Author: Roger Christie
Thanks for making us pay, Facebook
May 23, 2014
The vitriol around Facebook’s continued push for a commercial social media platform over the past few weeks has come as a surprise to me. Having amassed the largest global following of any ‘Western’ social network, the focus for Zuckerberg and his team in recent years has been refining how to monetise, and identify new revenue […]
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Social media ‘barely negligible’ as a sales lead: you’re missing the point
October 25, 2012
Not long ago, a research report from Forrester made headlines when it claimed that less than 1% of online transactions reviewed in the study could be traced to a specific social media post. Despite all the hype, the report concluded, social media was failing to generate any results, and businesses were being lured by the […]
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