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Author: Steve Sammartino

Author: Steve Sammartino

News
Want to provide great service? You might have to break some rules
  • Steve Sammartino
  • access_timeOctober 31, 2017
  • remove_red_eye1680 Views
Social & Digital
The death of isolation, and what it means for generating ideas
Steve Sammartino September 13, 2017

Does our always-on world and culture of sharing mean we’re missing out on the benefits of letting ideas and projects develop in isolation? By Steve Sammartino. This article originally appeared in The Culture Issue, our August/September ...

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Technology & Data
Behavioural changes have nothing to do with generation and everything to do with technology
Steve Sammartino July 5, 2017

The problem with demographics, says Steve Sammartino, is that they were invented by lazy marketers to make life easier. In a world where anyone can buy anything, desire circumvents generation. This article originally appeared in ...

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Technology & Data
The Law of Accelerating Returns: why marketers need to be ready to embrace fantasy
Steve Sammartino May 5, 2017

Marketing’s habit of planning for incremental growth is at odds with the exponential changes occurring in the world. Steve Sammartino on the Law of Accelerating Returns. This article originally appeared in The Intelligence Issue, our ...

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