Author: Warren Davies
Warren Davies speaks with Leigh Barnes, chief purpose officer at Intrepid Travel, about story, impact and why being purpose-driven also means owning one’s mistakes. “Owning our mistake, we’ve actually seen sales go up in those regions. By giving a damn and changing what we do.” Tired of the circular, cynical conversation about brand purpose online, […]
“It’s not a real concept.” Industry heavyweight and chief thinker Adam Ferrier tells Marketing where his ‘purpose’ scepticism comes from and what he thinks we should be talking about instead. This is part three in Marketing’s ‘Love or Hate it’ interview series with Warren Davies – exploring brand purpose with some of Australia’s leading marketing minds. Read part one, […]
“But imagine a world where every corporate is active in this space. Then it’s not special.” Domino’s chief procurement officer tells Marketing about the pizza company’s commitment to doing good – whether people hear about it or not. This is part two in Marketing’s ‘Love or Hate it’ interview series with Warren Davies – exploring brand purpose with […]
Remember greenwashing? Maybe we should start talking about purpose washing, says Warren Davies. Beginning this four-part interview series, Davies will be speaking with a few of Australia’s leading marketing minds on the modern state of purpose – on both sides of the line. This time, he chats with Powershop’s Catherine Anderson about how to communicate […]
