Change Makers
Change Makers
Rocket Agency has confirmed its position at the forefront of digital trends by unveiling new research into how brands can rank inside ChatGPT, an emerging battleground for customer visibility. Over the past 12 months, Rocket’s ...
By Dinesh Arasaratnam In today’s marketing landscape, complexity isn’t just increasing; it’s accelerating. Channels multiply overnight, algorithms evolve in real time and performance expectations continue to climb. Meanwhile, AI agents are rapidly automating routine tasks, ...
Creative agency BMF has appointed Aisling Colley and Richard Woods to the role of joint managing directors. Colley returns to BMF from Ogilvy after more than a decade with the agency earlier in her career, ...
By Saarika Chotai We don’t need yet another panel on “why women belong in leadership.” We need to listen to the women already driving revenue and hear how their methods reshape how we lead, hire, ...
LG Ad Solutions has confirmed its official expansion into Australia, a move set to spur advertiser interest across the connected TV (CTV) segment. Alex Blundell Jones has been appointed as the commercial director of Australia ...
By Brad Canning Open any social media app or look at any high-profile brand, and you’ll see Australia is firmly in its content-creator era. In recent years, we’ve witnessed the meteoric rise of influencer marketing, ...
The senior management driving Samsung Ads has expanded with two new additions. Levi Guillory is now agency head of strategic accounts for New South Wales (NSW) and New Zealand, while Carla Dawson is head of strategic ...
By Ayaan Mohamud What happens when customers don’t know who to trust, but still want everything instantly? That’s the paradox facing marketers in 2025. On one side, there’s a growing crisis of trust: deepfakes, fake ...
By James Lawrence In April, I joined a packed room of Australian marketers at FWD Sydney to hear the legendary Professor Byron Sharp speak on ‘The Future of Marketing?’. For just under an hour, the ...
By Patrick Lynam When we set out to launch the new A Minecraft Movie retail range, we knew one thing for sure: this wasn’t just another licensed product drop. It was a chance to build – ...
Michelle Lomas has joined independent creative agency Emotive and will head the company’s newly created partnerships division. Emotive’s partnerships will include unexpected media tie-ins, brand collaborations and sponsorships, and will align with the agency’s strategy, ...
DDB Group Sydney has appointed Caroline Gilroy, the former design director at Howatson + Company, as its new head of design. Gilroy has over two decades of international brand and advertising design experience having worked ...
In a world where change is the only constant, bold leadership is no longer optional – it’s essential. As 2025 unfolds, businesses are navigating unprecedented social, environmental and economic pressures. Diversity, equity and inclusion (DEI) ...
