Change Makers
Change Makers
Why AI rewards an evidence ecosystem over opinion
July 6, 2026
By Red Surtida For years, content marketing has been an attention game. Publish, optimise, measure clicks and hope something sticks. In an environment that rewards volume and visibility, that approach made sense. It no longer ...
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Beyond the dopamine loop: why the best platforms want you to look up
June 29, 2026
By Liz Croughan For two decades, social platforms have been building the most successful attention-capture machines in the history of media. This March, 12 jurors in Los Angeles decided those machines had crossed a line. ...
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The storytelling specialist’s rulebook
June 23, 2026
By Shannon O’Meara If anything defines our humanity, it is a deep-seated need to seek out authenticity. For me, the one hard and fast entry in my storyteller’s rulebook is: it all begins with something ...
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