The visual representation of unsuccessful, fast fashion digital marketing would rival the size of fast fashion landfill. We’ve seen the ‘Who made your clothes’ campaign. My question to clients is ‘Who made your paid ads?’ ...
We’ve all been there, five canapés and one Prosecco deep at an event we’ve joined to learn something new and expand our network. Events are a common part of our professional lives, and for businesses ...
It’s amazing what you can accomplish in two decades. It took NASA about 20 years to get a man on the moon. Then, in 1997, Apple was on the verge of bankruptcy, but by 2007, ...
Inclusive Digital Design (IDD) is the practice of creating digital products, services and experiences that are accessible and usable by as many people as possible, regardless of their age, abilities or disabilities. This approach involves ...
Have you ever wondered if you’re being remunerated fairly per your real market value? Employment Hero, the global employment authority and leading HR, payroll and recruitment SaaS solution designed for Australian businesses has just launched ...
The word ‘partnership’ gets thrown around freely by marketing agencies these days. However, performance marketing agencies have traditionally operated on a retainer-based fee structure. Regardless of how well (or poorly) a client’s business performed, the ...
“Where do you see yourself in five years?”, is the tried and tested question that can often receive drab, cagey or conservative responses. But this question shouldn’t be treated as a test – it’s an ...
In this first edition, Marketing will keep you updated with all of the movements within the industry in July 2024. Appointments DDB Sydney appoints Matt Chandler as chief creative officer 19 July: Chandler joined the ...
Following on from influencer marketplace pioneer Social Soup’s recent event, Influencer Upfronts, Marketing Mag spoke with founder and CEO Sharyn Smith on the state of the influencer market, navigating successful influencer partnerships and what brands ...
