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Change Makers, Content Marketing, Featured, News, Social & Digital
Don’t shout: a case for a quieter honesty in behaviour change campaigns
  • Marketing Mag
  • access_timeFebruary 25, 2026
  • remove_red_eye173 Views
content marketing
Content Marketing, Digital Playground, Featured, News, Technology & Data
Stop creating content – start designing decisions
Marketing Mag February 24, 2026

By Dr Anna Harrison Does most content fail before it’s even published? The global average conversion rate is below five percent, much lower for our B2B friends.  This represents a more than 95 percent failure ...

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Change Makers, Content Marketing, Featured, News
The rise of the experience brand marketer
Marketing Mag February 19, 2026

By Michelle Rowling I have never actually marketed a product. I’d even go as far to say I’ve never marketed something you can physically hold – because I am a proud experience marketer.  I’ve marketed ...

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Jamie Searle is the CEO and founder of Snack Drawer
Change Makers, Featured, News, Social & Digital
The creator era isn’t a trend, it’s an economic reality
Marketing Mag February 17, 2026

By Jamie Searle For years, ‘creators’ or influencer marketing was treated like an add-on for marketers. Working with vloggers, YouTubers or Instagrammers was something you bolted onto a plan when you needed relevance or reach ...

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