Featured
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For any business focused on growing its brand and increasing market share, loyalty, awareness and revenue, the marketing department can be one of most strategic and impactful growth levers. The growing list of responsibilities and ...
Marketers, it’s SAP Emarsys chief revenue officer Thomas Harris’ last piece in his highly popular exclusive three-part series for Marketing Mag, offering an in-depth exploration of AI’s impact on the industry through transforming automated tasks, ...
We’re living in a hyper-connected reality. Everything is fast, instantaneous and real-time. Long before artificial intelligence (AI) became a household name, forward-thinking organisations were already adapting to meet the demands of modern connectivity – both ...
The award-winning UK creative experience agency, Bearded Kitten, has officially landed in Australia, bringing their signature brand of fun and bravery to Sydney. Known for their boundary-pushing activations, Bearded Kitten has made its name globally ...
There is no doubt that the Australian advertising and marketing landscape is under pressure, facing challenges like intense brand competition, low ROI on ad investments, decreasing ad spend and a highly fragmented audience. According to ...
In the face of ongoing macroeconomic pressures such as elevated inflation, Australian consumers are being more picky with discretionary spending, forcing retailers to find new ways of demonstrating value to engage customers and secure sales. ...
Bus Stop Films CEO and IncludeAbility ambassador for the Australian Human Rights Commission Tracey Corbin-Matchett OAM believes that brands disregarding inclusion and ignoring the spending power of the deaf, disabled and neurodivergent community do so ...
While our industry now tends to move at a pace none of us could have ever imagined, I’m grateful to have had the opportunity to spend the past 20-odd years preparing for the complexity of ...
