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Avoiding unconscious bias in marketing
November 25, 2025
By Josh Smith A bias is like a shortcut. It allows us to make preferential decisions based on lived experience. This isn’t just a nifty trick, it’s imperative to our survival. Without biases, the sheer ...
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Black Friday 2025: The real test for AI-powered content marketing
November 24, 2025
By Ginger Kidd This year’s Black Friday marks a pivotal moment for Australian marketers. It’s the first major retail event where AI investments in content marketing will be put to the test. Over the past ...
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Scent identity can be a brand’s most powerful storytelling tool
November 20, 2025
By Jeeva Sanjeevan and Suji Sanjeevan In a world where brands battle for attention across screens, platforms and experiences, one powerful sense is often left out of the mix: smell. While sight and sound take ...
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