The marketing landscape is a kaleidoscope of automation, algorithms and AI. While these technologies deliver efficiency and personalisation, something crucial is at risk: the human element. Vudoo CEO and founder Nick Morgan shares why listening ...
Intuit Mailchimp vice president of brand experience Mark DiCristina decodes the science of loyalty to build stronger customer connections, more sustainable growth and increased brand resilience. Brands often celebrate repeat purchases as a sign their ...
Market Expertise founder and chief marketing officer Jacqueline Burns shares market research from Content Marketing Institute’s B2B Outlook for 2024 findings on what’s keeping B2B marketers awake at night. For many years, creating enough content ...
In a groundbreaking move set to redefine the home renovation TV genre, the Seven Network has announced the launch of its new show, Dream Home. Premiering this Sunday, 26 May, at 7.00 pm on Channel ...
King Kong founder and Shark Tank Australia judge Sabri Suby shares his personal insight with Marketing Mag on why influencer Emma Chamberlain’s coffee business launch was so successful. Here’s the real shot of espresso every ...
Apple rarely misses the mark in marketing. Their worldwide creative team has produced some of the world’s most iconic advertisements over the years. Its 1984 Super Bowl Ad was hailed the ‘greatest ad ever made’ ...
The brand content boxing ring is engaged in a fierce battle. User-generated content seeks to take on influencer marketing, and while both have their pros and cons, brands must ultimately ensure their video strategy is ...
