As Australia braces for significant changes to the Privacy Act against a backdrop of GenAI evolution, the nation’s marketers are nervous about their preparedness and MarTech stacks. With data breaches regularly making headlines and consumers ...
MINI has just entered into an exciting new partnership with celebrated interior design expert and media personality Neale Whitaker for its design-centric ‘Next Generation’ range. Marketing Mag sat down with MINI head of ANZ marketing Nikesh ...
In the midst of the COVID-19 pandemic, many professionals found themselves at a crossroads – re-evaluating their careers and life choices. Sam Despo traded in his corporate desk job for the unpredictable world of social ...
Australia’s largest network of mobile billboards and digital screens, the Media That Moves Network (MTMN), is seeking to take on the country’s big out-of-home (OOH) players, thanks to a new data advantage. The advantage comes ...
Nostalgia marketing is not easy to achieve. You must evoke a sense of memory, connection and emotion but often this can only come with time – and from an experience long ago that today’s marketers may ...
Australia is a foodie nation, home to tens of thousands of fantastic restaurants, bars and cafes. However, in a saturated industry where competition is so high, standing out can be difficult. SevenRooms Asia Pacific managing ...
The marketing landscape is a kaleidoscope of automation, algorithms and AI. While these technologies deliver efficiency and personalisation, something crucial is at risk: the human element. Vudoo CEO and founder Nick Morgan shares why listening ...
Intuit Mailchimp vice president of brand experience Mark DiCristina decodes the science of loyalty to build stronger customer connections, more sustainable growth and increased brand resilience. Brands often celebrate repeat purchases as a sign their ...
Market Expertise founder and chief marketing officer Jacqueline Burns shares market research from Content Marketing Institute’s B2B Outlook for 2024 findings on what’s keeping B2B marketers awake at night. For many years, creating enough content ...
In a groundbreaking move set to redefine the home renovation TV genre, the Seven Network has announced the launch of its new show, Dream Home. Premiering this Sunday, 26 May, at 7.00 pm on Channel ...
