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As AI floods corporate comms, Aussie B2B marketers still trust their professional networks more than anything else. New research from LinkedIn finds B2B professionals are wary of the flood of AI-generated content when evaluating brands, ...
By Karlie Cremin Australia is at a critical point in its transition to a Gen AI–enabled economy, with a national government report finding that nearly four in five jobs are to become augmented by AI ...
Australia is among the 11 global markets where Amazon Ads and Netflix will roll out a newly announced advertising partnership. The deal provides advertisers using Amazon DSP with direct access to Netflix‘s premium ad inventory. ...
By Dave Mooney In a little over a week, Apple’s new iPhone 17 and iPhone Air models will arrive in Australia, following their unveiling at its ‘awe-dropping’ event in California on Tuesday. As an avid ...
Founded by PR expert and lifelong food-lover Pallavi Mathur, Crumb Wire offers Aussie cooks and food culture insiders a healthy dose of fresh food news, all while keeping it accessible for every budding cook ...
By Elizabeth Mitchell The real challenge with creator marketing today isn’t finding influencers, it’s staying relevant and standing out in a landscape where trust is fragile and attention is fleeting. Audiences are more clued up ...
Following its acquisition of US-based influencer marketing platform Influential last year, Publicis Groupe is now expanding the agency’s operations into Australia. Influential brokers contracts between advertisers and online influencers, and its presence in the country ...
Independent Australian-owned marketing network Hardie Grant Media recently acquired creative communications and PR agency Keep Left. Keep Left will retain operational independence and continue to function under its own brand and leadership, with all staff ...
By Ebony Coatsworth When Taylor Swift announced her engagement to Travis Kelce earlier this week, she didn’t grace the cover of Vogue or stage an elaborate photoshoot with People. Instead, she posted a simple but ...
By Emilia Chambers Australian consumers love a bargain. According to data from Shopify, 78 percent of us are prioritising value for money. It’s easier than ever to bag a bargain with retailers seemingly constantly on ...
The startup has emerged from stealth to reach a wider audience with a $3.8m seed fund, led by venture studio New+Improved. The small company has already secured business across Australia, New Zealand and the United ...
Growing your marketing output doesn’t necessarily mean growing your team. Especially for multi-location businesses such as franchises, retail chains, hospitality groups or service agencies. That’s where smart distribution platforms come into play. Technology is helping ...
By Marcus Rossato For years, marketers have layered one channel on top of another – email, SMS, push notifications, or social – hoping to keep pace with the modern customer. But as the customer journey ...
