In today’s hyper-competitive marketplace, understanding consumer behaviour is more critical than ever. Traditional market research methods like surveys, focus groups and observational studies have long been the go-to tools for businesses seeking to understand what ...
Marketers, it’s SAP Emarsys chief revenue officer Thomas Harris’ last piece in his highly popular exclusive three-part series for Marketing Mag, offering an in-depth exploration of AI’s impact on the industry through transforming automated tasks, ...
We’re living in a hyper-connected reality. Everything is fast, instantaneous and real-time. Long before artificial intelligence (AI) became a household name, forward-thinking organisations were already adapting to meet the demands of modern connectivity – both ...
The award-winning UK creative experience agency, Bearded Kitten, has officially landed in Australia, bringing their signature brand of fun and bravery to Sydney. Known for their boundary-pushing activations, Bearded Kitten has made its name globally ...
Having the unsubscribe button front and centre of an email marketing campaign, or at least clearly visible, might seem counterintuitive for most marketers. Surely, people unsubscribing from your mailing list is the last thing you ...
There is no doubt that the Australian advertising and marketing landscape is under pressure, facing challenges like intense brand competition, low ROI on ad investments, decreasing ad spend and a highly fragmented audience. According to ...
In the face of ongoing macroeconomic pressures such as elevated inflation, Australian consumers are being more picky with discretionary spending, forcing retailers to find new ways of demonstrating value to engage customers and secure sales. ...
Bus Stop Films CEO and IncludeAbility ambassador for the Australian Human Rights Commission Tracey Corbin-Matchett OAM believes that brands disregarding inclusion and ignoring the spending power of the deaf, disabled and neurodivergent community do so ...
While our industry now tends to move at a pace none of us could have ever imagined, I’m grateful to have had the opportunity to spend the past 20-odd years preparing for the complexity of ...
In today’s rapidly evolving digital landscape, standing out as a brand requires more than just great products or services. It demands strategic thinking, innovative marketing and a deep understanding of modern consumers’ behaviours and desires. ...
Artificial Intelligence (AI), and particularly generative AI (GenAI), is exciting brands around the world with new business opportunities as well as time and cost savings that the technology promises. In a recent 2024 analysis article ...
With Australians overwhelmingly feeling the pinch of inflation and interest rate hikes, it’s no surprise that people are changing their shopping habits. Circana research reveals about 45 percent of consumers are sacrificing their favourite brands ...
Just a few weeks ago the world’s number one email marketing and automation platform Intuit Mailchimp landed in sunny Sydney to premiere its world-class conference FROM: HERE, TO: THERE to Australian marketers. Marketing Mag attended, ...
