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Words: Louisa Poulios Jack Link’s, a leading American meat snack brand best known for its jerky, announces a new global partnership with YouTube sensation MrBeast. James Stephen “Jimmy” Donaldson, 27, known for his online persona ...
With winter kicking in, tourism boards must double up on the creativity to ensure that interstate or overseas visitors still show up. With that in mind, Tourism Tasmania revealed the fifth edition of its Off ...
Michelle Lomas has joined independent creative agency Emotive and will head the company’s newly created partnerships division. Emotive’s partnerships will include unexpected media tie-ins, brand collaborations and sponsorships, and will align with the agency’s strategy, ...
World Rugby has reached an exclusive broadcast deal with Nine Entertainment to air all major competitions in Australia through to 2029. Nine’s Stan Sport, the 9Network and 9Now will broadcast the upcoming Women’s Rugby World ...
Not long ago, influencers were considered the jewel in the crown of hospitality marketing. The global market for influencers more than tripled from 2019 to 2023. A single post from the right personality could send ...
The rapid adoption of AI has quickly become yesterday’s news. Yet, we remain at the very edge of its capabilities. In recent months, the internet has been abuzz with debate around the ethical implications of ...
Did you know that the origins of outdoor advertising as we know it today trace back to 1835, when Jared Bell displayed the first largeformat poster in New York to advertise a circus? Nearly 200 ...
From being squeezed into the tail end of an above-the-line shoot to replacing the shoot itself, content marketing has come a long way. Today, content creation is central to brand strategy, but with more platforms, ...
In a world where change is the only constant, bold leadership is no longer optional – it’s essential. As 2025 unfolds, businesses are navigating unprecedented social, environmental and economic pressures. Diversity, equity and inclusion (DEI) ...
With Mother’s Day around the corner, florists around the country are sharpening their shears and bracing themselves for one of the busiest weeks of the year. Marketing campaigns bursting with Hallmark card sentimentality, technicolour content ...
Show of hands: how many of you have engaged an influencer without giving a second thought to intellectual property (IP)? When it comes to the law, there’s no such thing as a grey area. Regardless ...
In 2025, just about anything and everything can be content – even the most talked-about streaming series of the year so far, season three of The White Lotus. ‘Content creep’ is not exactly new territory. ...
Just like that, the Easter and Anzac Day long weekends are behind us. For those who cleverly booked leave in between, luxuriating in 10 days of bliss with nothing to do except eat Easter eggs, ...
