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The senior management driving Samsung Ads has expanded with two new additions. Levi Guillory is now agency head of strategic accounts for New South Wales (NSW) and New Zealand, while Carla Dawson is head of strategic ...
By Eimear Colleran We marketers love to talk about brand. We wax lyrical about storytelling, connection, purpose – all the good stuff. But when it’s time to show the impact? That’s when the slide decks ...
OzTAM, the Australian firm providing data-driven insights into television audience figures, is now reporting on how Aussies consume video across all demographics and platforms. Covering the first quarter of 2025 (January-March), the inaugural Streamscape report ...
South Australia has banned junk food advertising on public buses, trains and trams from today (1 July 2025). The state government says images of unhealthy products such as chocolate, lollies, confectionery, desserts, ice creams, soft ...
Sydney-based SEO, content and digital PR agency Prosperity Media has launched its Generative Engine Optimisation (GEO) offering this week. The launch marks a shift in how digital marketers are adapting to the future of ‘the ...
By Marianne Marchesi We’ve all seen it play out. A slick influencer campaign drops: beautiful visuals, snappy captions and engagement through the roof. But then the backlash begins. A product claim that’s too good to ...
By Ayaan Mohamud What happens when customers don’t know who to trust, but still want everything instantly? That’s the paradox facing marketers in 2025. On one side, there’s a growing crisis of trust: deepfakes, fake ...
Media and corporate marketing company Marcus Evans has announced that its CMO ANZ Summit 2025 is set to take place from 28 to 29 July 2025 at The Star Gold Coast, Broadbeach, Queensland. This invitation-only ...
Australia-based design and tech juggernaut Canva – valued at $49 billion – outlines its plans to acquire data-gathering platform MagicBrief. In an announcement from the Cannes Lions International Festival of Creativity, Australian design and technology ...
Australia’s largest gambling company, Tabcorp, has been slammed with a $4,003,270 fine for breaking the country’s spam laws. The company reportedly sent more than 5,700 marketing messages to customers of its VIP program, leading to ...
By James Lawrence In April, I joined a packed room of Australian marketers at FWD Sydney to hear the legendary Professor Byron Sharp speak on ‘The Future of Marketing?’. For just under an hour, the ...
Results from one of Australia’s biggest marketing surveys broadcast a challenging media landscape for Aussie marketers, with projected lags in strategy, implementation of new tech and AI fluency. The 2025 Digital, Marketing & eComm in ...
By Patrick Lynam When we set out to launch the new A Minecraft Movie retail range, we knew one thing for sure: this wasn’t just another licensed product drop. It was a chance to build – ...
