Its well known that David Ogilvy could kick yo ass. Well, in the advertising arena at least. If you have never encountered his stuff: Where the hell have you been? Have you considered going back ...
While we were up at the Advertising and Marketing Summit in Sydney recently, we had a chance to pick the brain of Richard Freudenstein, CEO, News Digital Media. Fresh from presenting on the second day ...
This post is the the first in a two-part series looking closely at how corporate brands can begin engaging with consumers through other peoples blogs. The second post is going to be published on Wednesday ...
A mobile campaign developed by Starcom MediaVest Group (SMG) for GIO‘s CTP Insurance product has resulted in almost 2,000 click-to-call requests from consumers. The aim of the mobile campaign was to engage and reward customers ...
To hear more from News Digital Medias CEO Richard Freudenstein, check out this exclusive video interview we conducted with him when we were at the Advertising and Marketing Summit in Sydney last week. News Digital ...
Its happening, slowly but surely. Advertisers in Australia are starting to recognise and embrace alternatives to the 30-second TVC. Brand experience agency ABT has completed and launched a high-tech/high-touch, immersive environment to help Optus celebrate ...
DDB Sydney has officially launched DDB Touch, a channel planning division, which will work closely with clients to effectively plan and execute the most creative brand experiences for Australian consumers. DDB Touch will offer a ...
MySpace.com today have announced Sony Ericsson Australia as the principal sponsor of the MySpace Pix platform. The dedicated photo sharing channel launched in May this year, and to date has been ‘friended’ by 34,332 MySpace ...
A recent survey by Next Digital has confirmed many of the digital trends felt by Australian marketers. The survey shows that digital media is seen as a significant opportunity for marketing strategists, says Dr Michael ...
Tooheys New has launched the second instalment in its new campaign, For the Love of Great Beer Ideas. Following on from the launch TVC, which centred on the spirit of the innovative Tooheys brothers, the ...
Its a competitive environment, womens lifestyle and fashion magazine publishing, so the launch of Grazia magazine recently has marketers watching closely for how the new masthead will fare and how the launch campaign will position ...
Virgin Mobile Australia is literally handing over the directorial reigns with the latest phase of its All You Can Eat campaign, allowing customers to visit whathappensnext.com.au and storyboard their own ending for the All You ...
