News
News
Kathy Hatzis is the 2007 AANA Young Marketer of the Year. We managed to catch her for a quick Q&A before she jets off to Cannes…
Marketers’ job descriptions are in a rapid state of flux, as brand owners and their agencies are forced to experiment with new modes of creation, collaboration and consumer engagement, contends Brian Mansfield.
As the war for sales and marketing talent hots up, a good recruiter can be invaluable. Rebecca Houghton provides some advice on how to find the right one for your needs.
Despite the fact that their raison d’être is to influence people, marketers are notoriously bad at selling themselves. The answer is simply a matter of treating yourself life a commodity, says Brien Keegan.
There is no denying that we live in the digital age, and the innovations in out of home media exemplifies how the new era affects our relationship with advertising. Digital technology boosts consumer interaction, provides ...
Warning: the following may make some marketers uncomfortable. If you were looking for a light-hearted read, turn the page. If you have a social conscience, read on. Karl Treacher reports.
Five years ago, Tim Pethick decided to build a business bottling fresh fruit juice, an idea that evolved into a thriving enterprise turning over $18 million a year. Sam Gopal learns the recipe for success, ...
The greatest misconception about search marketing is…that it’s only for businesses that have an e-commerce model. Generating online sales is certainly a major benefit of search marketing but campaigns also increase brand awareness and drive ...
Are you guilty of committing these networking sins? Lisa Butler outlines how to get the most out of social events without looking like a used car salesman.
Brands communicate to their markets via a multi-supplier infrastructure. Meaning, if you aren’t launching your latest TVC, outdoor or direct mail piece, you are probably managing an internal brand communication project or activating an interactive ...
This post is the first in a series looking at the AMI. Click below to read the others: Whats wrong with the AMI The Great AMI Debate: Round 2 The Stark Reality of the AMI ...
The Nine Network’s new wildlife documentary series, Tiger: Spy in the Jungle has continued to draw audiences to the Monday 7.30pm timeslot, following on from the success of Life in Cold Blood. From the master ...
The ultimate objective for all new brands is to earn a place in as many customers’ personal identity preferences (PIPs) as possible. This simply means that if a customer was asked to list the brand ...
