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  • Marketing Mag
  • access_timeSeptember 17, 2015
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Selling a life and death message: Alzheimer’s Australia Vic’s latest TVCs
Marketing Mag September 15, 2015

David Hayes, lead creative on Alzheimer’s Australia Vic’s latest TVCs, shares his insights into the creative process behind creating more urgency around an important social issue. Dementia is Australia’s second biggest killer after heart disease ...

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Target embraces diversity with new size 16 mannequins
Michelle Herbison September 15, 2015

Retailer Target is attempting to change the way Australian retailers represent women by introducing size 16 mannequins in its stores. Stuart Machin, Target Australia managing director says he hopes the new mannequins will “help to ...

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Barcelona’s positioning journey
Marketing Mag September 13, 2015

This is the story of Barcelona City Council’s journey of repositioning its city’s brand to reflect the vibrant character of the city and its people. Project: Repositioning Barcelona Organisation: Barcelona City Council Background Barcelona is ...

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