Technology & Data
Technology & Data
By Caroline Voaden Once upon a time, reputation crises were carefully managed through press releases and official spokespeople. Now they unfold at lightning speed across algorithms, comment sections and emergency podcast episodes – often with ...
By Zoe Goodhardt If 2024 was the year of AI experimentation and 2025 was the year of adoption, then 2026 will be the year brands realise something uncomfortable: AI is speeding up content creation, but ...
By Lara Varrica In marketing circles, content is often framed as a B2C powerhouse. It’s seen as the driver of engagement, storytelling and the be-all and end-all of performance marketing. But, in the B2B space, ...
By Michael Orr Like many people, my first reaction to AI was a mix of curiosity and concern. I wondered what it would mean for designers, videographers, influencers, developers and every creative role that keeps ...
The highly anticipated CMO Summit 2026 is set to take place on 26-28 February 2026, bringing together top marketing executives and thought leaders from around the globe. The event is organised by Marcus Evans, a ...
By Ginger Kidd This year’s Black Friday marks a pivotal moment for Australian marketers. It’s the first major retail event where AI investments in content marketing will be put to the test. Over the past ...
By Shayna Burns Recently in Australia, Google has been running ads demonstrating how the new Pixel 10 smartphone (with Gemini Live) allows people to ask a question by sharing a photo or video and asking ...
By Tami Iseli With the Australian Government’s ban on social media for children due to come into play on 10 December, social media platforms are squarely in the regulatory crosshairs. But another government initiative is ...
By Celia Harding OpenAI has just enabled shopping within ChatGPT. US customers can now purchase from Etsy through Stripe-powered Instant Checkout, with Shopify merchants coming next. A merchant ranking system decides which products surface in ...
By Matthew Forzan Imagine a future where landing on a homepage isn’t the shop-front brand experience it is now. Instead, websites are functional data hubs providing real-time answers, availability and pricing to third-party platforms and ...
As AI floods corporate comms, Aussie B2B marketers still trust their professional networks more than anything else. New research from LinkedIn finds B2B professionals are wary of the flood of AI-generated content when evaluating brands, ...
Australia is among the 11 global markets where Amazon Ads and Netflix will roll out a newly announced advertising partnership. The deal provides advertisers using Amazon DSP with direct access to Netflix‘s premium ad inventory. ...
By Elizabeth Mitchell The real challenge with creator marketing today isn’t finding influencers, it’s staying relevant and standing out in a landscape where trust is fragile and attention is fleeting. Audiences are more clued up ...
