The business case for investing in thought leadership is clear: B2B decision-makers regularly consume thought leadership content. Thought leadership is widely acknowledged to be more credible than marketing collateral. According to the Edelman-LinkedIn 2024 B2B ...
In the marketing world, assessing the impact of every dollar and attributing credit to advertising channels is the holy grail. However, for more than 20 years, digital marketers have been trained by ad platforms to ...
As artificial intelligence (AI) revolutionises the marketing landscape, its adoption is soaring. With 60 percent of marketers already harnessing AI in their operations, it’s clear that those who sit on the sidelines risk being left ...
The digital landscape is evolving at lightning speed and customer expectations are soaring. Users want seamless, fast, relevant, and interconnected interactions on websites, apps and other digital touchpoints. These high expectations span all industries. Customers ...
For any business focused on growing its brand and increasing market share, loyalty, awareness and revenue, the marketing department can be one of most strategic and impactful growth levers. The growing list of responsibilities and ...
Marketers, it’s SAP Emarsys chief revenue officer Thomas Harris’ last piece in his highly popular exclusive three-part series for Marketing Mag, offering an in-depth exploration of AI’s impact on the industry through transforming automated tasks, ...
There is no doubt that the Australian advertising and marketing landscape is under pressure, facing challenges like intense brand competition, low ROI on ad investments, decreasing ad spend and a highly fragmented audience. According to ...
In the face of ongoing macroeconomic pressures such as elevated inflation, Australian consumers are being more picky with discretionary spending, forcing retailers to find new ways of demonstrating value to engage customers and secure sales. ...
While our industry now tends to move at a pace none of us could have ever imagined, I’m grateful to have had the opportunity to spend the past 20-odd years preparing for the complexity of ...
Artificial Intelligence (AI), and particularly generative AI (GenAI), is exciting brands around the world with new business opportunities as well as time and cost savings that the technology promises. In a recent 2024 analysis article ...
With Australians overwhelmingly feeling the pinch of inflation and interest rate hikes, it’s no surprise that people are changing their shopping habits. Circana research reveals about 45 percent of consumers are sacrificing their favourite brands ...
While watching TV in my hotel room on a recent trip to Melbourne, I was quite taken with Apple’s new privacy-focused ad. You may have seen it – the one with winged surveillance cameras that ...
AI isn’t new. But it does feel like it’s a new frontier in marketing – full of promise, potential, and a fair share of unpredictability. The AI marketing landscape is evolving at an exponential pace. Right now, ...
