Technology & Data
Technology & Data
Reframing B2B events as business impact platforms
May 27, 2026
By Joyce Wang Expectations around business events are evolving. Yet one source of truth prevails in 2026: in-person engagement remains a central focus for organisations looking to build influence and drive business value. Over three ...
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Original content doesn’t begin with an idea, but with understanding audience behaviour
May 13, 2026
By Xavier Muhlebach I’ve sat in a lot of rooms where someone pitches a ‘big idea’. Usually it’s a format. Sometimes it’s a title. Occasionally it’s a deck with a mood board. What it almost ...
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The AI illusion: everyone’s a ‘copywriter’ now – and brands are paying for it
May 5, 2026
By Vikki Maver AI-generated copy and content is getting convincing. Too convincing. Emotive words and phrases? Tick. Balanced and methodical sentence structures? Tick. Catchy headlines and CTAs? Tick… and tick. So I don’t blame the ...
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