Technology & Data
Technology & Data
By Matthew Forzan Imagine a future where landing on a homepage isn’t the shop-front brand experience it is now. Instead, websites are functional data hubs providing real-time answers, availability and pricing to third-party platforms and ...
As AI floods corporate comms, Aussie B2B marketers still trust their professional networks more than anything else. New research from LinkedIn finds B2B professionals are wary of the flood of AI-generated content when evaluating brands, ...
Australia is among the 11 global markets where Amazon Ads and Netflix will roll out a newly announced advertising partnership. The deal provides advertisers using Amazon DSP with direct access to Netflix‘s premium ad inventory. ...
By Elizabeth Mitchell The real challenge with creator marketing today isn’t finding influencers, it’s staying relevant and standing out in a landscape where trust is fragile and attention is fleeting. Audiences are more clued up ...
The startup has emerged from stealth to reach a wider audience with a $3.8m seed fund, led by venture studio New+Improved. The small company has already secured business across Australia, New Zealand and the United ...
By Ben Zyl With physical checkouts disappearing across the country, consumers continue to be left with clunky, slow self-serve ordering systems, and it’s sending us all bananas. Unless, that is, the retailer happens to have ...
Claiming to be the first of its kind in Australia, creative and production duo Marcus Tesoriero and Kent Boswell have launched an AI-powered film production company AiCandy. AiCandy’s (pronounced “eye candy”) offering isn’t just about ...
The Research Agency (TRA) has announced the results of its eagerly awaited list of Australia’s favourite ads for June 2025. Once again, emotional storytelling has proven to be the winner, with ‘Care you can count ...
OzTAM, the Australian firm providing data-driven insights into television audience figures, is now reporting on how Aussies consume video across all demographics and platforms. Covering the first quarter of 2025 (January-March), the inaugural Streamscape report ...
Australia-based design and tech juggernaut Canva – valued at $49 billion – outlines its plans to acquire data-gathering platform MagicBrief. In an announcement from the Cannes Lions International Festival of Creativity, Australian design and technology ...
Results from one of Australia’s biggest marketing surveys broadcast a challenging media landscape for Aussie marketers, with projected lags in strategy, implementation of new tech and AI fluency. The 2025 Digital, Marketing & eComm in ...
The media account of Aussie telecomms provider Optus has made the move to tech-powered creative organisation Accenture Song, after 10 years with industry partner UM Australia. Droga5, the creatives-driven agency of media organisation Accenture Song, ...
Gen Z Australians are leveraging the power of generative AI in a variety of time-saving ways, but hold significant concerns for career prospects in an increasingly automated world. A new study launched by Melbourne-based research ...
