Technology & Data
Technology & Data
The Research Agency (TRA) has announced the results of its eagerly awaited list of Australia’s favourite ads for June 2025. Once again, emotional storytelling has proven to be the winner, with ‘Care you can count ...
OzTAM, the Australian firm providing data-driven insights into television audience figures, is now reporting on how Aussies consume video across all demographics and platforms. Covering the first quarter of 2025 (January-March), the inaugural Streamscape report ...
Australia-based design and tech juggernaut Canva – valued at $49 billion – outlines its plans to acquire data-gathering platform MagicBrief. In an announcement from the Cannes Lions International Festival of Creativity, Australian design and technology ...
Results from one of Australia’s biggest marketing surveys broadcast a challenging media landscape for Aussie marketers, with projected lags in strategy, implementation of new tech and AI fluency. The 2025 Digital, Marketing & eComm in ...
The media account of Aussie telecomms provider Optus has made the move to tech-powered creative organisation Accenture Song, after 10 years with industry partner UM Australia. Droga5, the creatives-driven agency of media organisation Accenture Song, ...
Gen Z Australians are leveraging the power of generative AI in a variety of time-saving ways, but hold significant concerns for career prospects in an increasingly automated world. A new study launched by Melbourne-based research ...
Domino’s Pizza Enterprises, operating in 12 global markets, faced a significant challenge in enhancing its customer relationship management (CRM). The company needed a solution that could deliver sophisticated marketing results on both national and local ...
Not long ago, influencers were considered the jewel in the crown of hospitality marketing. The global market for influencers more than tripled from 2019 to 2023. A single post from the right personality could send ...
The rapid adoption of AI has quickly become yesterday’s news. Yet, we remain at the very edge of its capabilities. In recent months, the internet has been abuzz with debate around the ethical implications of ...
Did you know that the origins of outdoor advertising as we know it today trace back to 1835, when Jared Bell displayed the first largeformat poster in New York to advertise a circus? Nearly 200 ...
The skincare industry is complex, cluttered and, at times, overwhelming. With so many products to choose from, and just as many formulations and ingredients promising to support, treat, prevent or enhance the appearance and condition ...
‘How do I optimise content to increase engagement or sales?’ – or variations of this question – is arguably one of the most searched for in the age of AI. For marketers and business owners ...
Marketing reports should provide clarity. They should tell you what’s working, what’s not and where to invest your budget next. But for many in-house marketing teams, reports do the opposite – they create more confusion ...
