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Winners Announced for 2020 AMI Awards for Marketing Excellence

Change Makers

Winners Announced for 2020 AMI Awards for Marketing Excellence


The Australian Marketing Institute (AMI) has announced the winners for the ‘2020 AMI Awards for Marketing Excellence’ at this year’s virtual award ceremony. 

AMI is the preeminent professional association for marketers in Australia. In its 39th year, the Marketing Excellence Gala celebrates hundreds of individuals and organisations who have achieved extraordinary success from innovative and effective marketing practices.

Campaign of the YearThe virtual ceremony showcased the winners for 18 campaign categories and eight special awards, including:

Brand Revitalisation, Content Marketing, Event or Brand Experience, Social Change Marketing Public Sector Marketing, Certified Practicing Marketer of the Year, Marketing Agency of the Year among several other sought-after awards.

Some highlights of the ceremony include:

  • Tourism Northern Territory for the ‘Changing the perception of the Top End’ campaign taking home the coveted Campaign of the Year – National, in addition to Content Marketing – National, Integrated Marketing Communications Program – NT State, and Creativity in Brand, Product or Service Marketing – NT State.
  • Queensland Rail & Clemenger Brisbane for the ‘Queensland Rail: High Voltage Can Jump’ campaign winning Creativity in Brand, Product or Service Marketing – National, and Public Sector Marketing – National.
  • SATC for ‘#BookThemOut’ campaign winning Integrated Marketing Communications Program – National, and Public Sector Marketing – SA State.
Future leader award

Winner: Samantha Franklin, Ego Pharmaceuticals

AMI Chairperson, Lynda Cavalera, commented on how the marketing community came together this year and adapted during COVID-19 to come out with some outstanding results: 

“Many of us have been challenged both professionally as marketers as well as personally. At some stage we all needed to feel more connected to our professional community, re-energised and inspired. It’s not surprising therefore that during this tumultuous year, the AMI Awards for Marketing Excellence have proven to be even more popular for our marketing community.”

“The awards not only celebrate the important and impactful work we do as marketing professionals, but provide an opportunity to connect reenergise and be inspired.”

Judged by over 100 independent Certified Practising Marketers, categories were open to B2C and B2B entrants. The judges based their assessments on the linkage between strategy and execution, and the outcomes achieved. 

Hosted by Kenny’s World star, actor Shane Jacobson, the Gala night included a presentation by Keynote Speaker, Laura Clarke, one of Australia’s most awarded marketers, a performance from Nashville by country music superstars O’Shea, an interactive virtual platform featuring one-on-one speed networking, networking bingo, private party rooms, a Celebrity Panel and Q&A.

2020 AMI Award for Marketing Excellence Winners (National*):

2020 AMI Award for Marketing Excellence Winners

For the list of state winners, please visit https://ami.org.au/awards/

Jasmine Giuliani

Jasmine Giuliani was the Editor of Marketing Mag from March 2020 to September 2021.

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