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Following a tender process in 2023, Sydney Metro appointed oOh!Media as its out of home advertising partner across the Sydney Metro City and Southwest network.
Now, the advertising company has revealed that more than 100 brands have already advertised on its fully digital Sydney Metro Out of Home network since its launch.
Brands spending big on the network include Hermès, L’Oreal, Swarovski, Audible, Amazon, New Balance, Airtasker and Mazda.
Recent data shows a 16 percent surge in travellers using key Metro stations during peak commute times.
Since the opening of the Sydney Metro City and Southwest line, more than 36 million trips have reportedly been taken.
Across all seven CBD and North Shore stations – Crows Nest, Victoria Cross, Barangaroo, Martin Place, Gadigal, Central and Waterloo – average morning commuter numbers rose significantly compared to November last year, according to recent data from Sydney Metro and Sydney Trains.
oOh! recently expanded its footprint in Sydney CBD, with a new large format screen launched at Gadigal Station on Pitt St. An additional screen will go live in June.
“With Sydney Metro passenger numbers soaring, and new assets live in the Sydney CBD, the opportunity for brands to connect with urban audiences at scale has never been stronger,” oOh! chief revenue officer Mark Fairhurst says.
“Demand for our Metro network has been exceptional, as advertisers look to capitalise on high-impact environments supported by deep data capabilities and flexible creative formats.”
oOh! expands operations in Sydney and Melbourne
oOh! is building a fully digital network within the Sydney Metro. Its more than 50 digital screens include 20 large-format sites and large-format portrait panels.
Meanwhile, the company also secured the landmark Sydney Metro Martin Place integrated station and retail precinct with large-format, full-motion, 3D-enabled assets.
Apart from Sydney, oOh! has already bagged the long-term contract for Melbourne’s five new Metro Tunnel stations scheduled to open this year.
Melbourne’s Metro Tunnel rail line from Sunbury in the west to Cranbourne/Pakenham in the southeast will feature five new underground stations, each with retail opportunities.
Image: Supplied
