Marketing Magazine

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MarketingTV: What ‘customer-centric’ really means to NAB, Virgin Mobile, Australia Post

Hear three marketing leaders discuss what it really means to be customer-centric, from the decisions around channel choice to the security issues raised by...

BY Marketing

17 March 2015 4 min read

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Is your co-worker actually a puppet? The answer may surprise you – cartoon

Let’s go Off Brief! – a cartoon by Nic Atkinson that takes a light-hearted poke at marketing, advertising, business…whatever… This week, Nic...

BY Nic Atkinson

11 March 2015 2 min read

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Digital transformation: Let’s check our enthusiasm

Mark Razzell shares his thoughts and advice on how to get your company on board with the concept behind that new buzzword, ‘digital transformation’. ...

BY Mark Razzell

10 March 2015 5 min read

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Video: Mondelez’ Amanda Banfield shares insights on innovation and growth

It is marketing’s responsibility to think ahead and lead the charge, while everyone in an organisation is accountable for growth, Mondelez International’s...

BY Marketing

2 March 2015 4 min read

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Industry connections for good

Carol Morris of UN LTD takes a look at how the introduction of Bohemia Group with the Sydney Story Factory has resulted in a powerful program called Radio...

BY Carol Morris

26 February 2015 3 min read

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Nick Baker: the exit interview

Nick Baker got a tap on the shoulder when all ‘bloody hell’ broke loose in 2007. Seven years later, it’s an unrecognisable organisation. Michelle Herbison...

BY Michelle Herbison

25 February 2015 20 min read

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‘Telstra board knows customer advocacy is no soft metric’ – Inese Kingsmill on Marketing Dividends

Telstra’s director of corporate marketing, Inese Kingsmill has told the AANA’s Marketing Dividends program that customer advocacy has become the key...

BY Marketing

16 February 2015 18 min read

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No matter their title, everyone works in marketing

Companies need to stop viewing customer experience as a series of discrete interactions, writes Andrea Dixon. Customer retention is currently the most...

BY Andrea Dixon

11 February 2015 5 min read

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Startups are the new MTV – and 15 other thoughts for 2015

Steve Sammartino offers his take on how culture, commerce and technology is changing with this collection of reflections and thoughts. This post is...

BY Steve Sammartino

4 February 2015 10 min read

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Video- Kellogg’s CMO on why Ehrenberg-Bass is the only name in marketing science

In the latest episode of the AANA’s Marketing Dividends series, Kellogg’s marketing director for Australia and New Zealand, John Broome gives insight...

BY Marketing

2 February 2015 15 min read

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C-suite predictions: McDonald’s, Citibank and more on how marketing will change in 2015

The predictions and interviews with C-suite leaders in this article are excerpts from Salesforce Marketing Cloud’s Power 25, which features...

BY Marketing

11 December 2014 min read

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Grumpy man explains six psychological quirks common in marketing departments

Self-described ‘not-positive’ person Mark Razzell describes six different psychological quirks and biases that are common in the marketing and...

BY Mark Razzell

5 December 2014 min read

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Video: Lion’s Matt Tapper on clear company purpose

The latest episode of Marketing Dividends presented by AANA features Matt Tapper, National Marketing Director of Lion giving his perspective on business...

BY Marketing

13 November 2014 4 min read

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10 key steps for running an awesome ideation session

Dr Ken Hudson shares his 10 key guidelines for a productive ideation session that has momentum before it even starts. I have been designing and...

BY Ken Hudson

24 October 2014 min read

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The CMO-CIO relationship: a powerhouse for digital transformation

CMOs and CIOs share an end goal, but that doesn’t mean harmonious cooperation comes easily. Arlene Wherrett expands on her first post to explain how...

BY Marketing

20 October 2014 6 min read

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Q&A with Tim Sutton, Weber Shandwick’s Asia-Pacific chairman, on managing the region’s complexities

The diversity of the Asia-Pacific region is staggering, but common issues, innovative methodology and a lot of trial and error have made running...

BY Peter Roper

15 October 2014 min read

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The 3 capabilities marketing must have to get more budget – as revealed by finance directors

Your finance colleagues don’t care about total market share or brand equity, but they do see marketing as crucial to business. They even have some...

BY Peter Roper

7 October 2014 min read

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Marketer profile: Kerry McCabe talks learning, leadership, and Flight of the Conchords

Kerry McCabe sidestepped a teaching career for the world of media, but an unquenchable thirst for challenge has seen the technophobe repeatedly take on his...

BY Peter Roper

10 September 2014 min read