Marketing Magazine

OPINION shares

Finding the cure to staff disengagement

Chris Roberts, managing director of Engaged Marketing, diagnoses a bad case of staff disengagement and prescribes some solutions. If the average Australian...

BY  Marketing

21 May 2015 2 min read

INTERVIEW shares

How to inspire a million new female entrepreneurs

Jo Burston is on a mission: to see one million new female entrepreneurs by 2020. To get there, the founder of multiple start-ups is drawing on her...

BY  Peter Roper

10 April 2015 5 min read

VIDEO shares

MarketingTV: Three top marketers on the role of personalisation in customer experience

Three marketing leaders discuss what ‘personalisation’ really means for brands in 2015, why it’s a strategic imperative and how it impacts customer...

BY  Marketing

31 March 2015 4 min read

OPINION shares

Follow the leader: does your CEO personally answer customer feedback?

Jaci Burns is not afraid of going straight to the top. Try writing directly to a company’s CEO, she advises, to express both your grievances and positive...

BY  Jacqueline Burns

26 March 2015 2 min read

OPINION shares

Deception and transparency in finance: Inquiry report set to kick industry’s butt

The growth of comparison websites in recent years has brought with it a number of cases of deception and misleading advertising, highlighting the need for...

BY  Marketing

25 March 2015 2 min read

VIDEO shares

MarketingTV: The cultural and technology formula for digital transformation in ‘traditional’ sectors

Hear business leaders discuss the processes and cultural challenges to digital transformation of traditional services in this latest video in a three-part...

BY  Marketing

24 March 2015 5 min read

VIDEO shares

MarketingTV: What ‘customer-centric’ really means to NAB, Virgin Mobile, Australia Post

Hear three marketing leaders discuss what it really means to be customer-centric, from the decisions around channel choice to the security issues raised by...

BY  Marketing

17 March 2015 4 min read

OPINION shares

Is your co-worker actually a puppet? The answer may surprise you – cartoon

Let’s go Off Brief! – a cartoon by Nic Atkinson that takes a light-hearted poke at marketing, advertising, business…whatever… This week, Nic...

BY  Nic Atkinson

11 March 2015 2 min read

OPINION shares

Digital transformation: Let’s check our enthusiasm

Mark Razzell shares his thoughts and advice on how to get your company on board with the concept behind that new buzzword, ‘digital transformation’.  ...

BY  Mark Razzell

10 March 2015 5 min read

VIDEO shares

Video: Mondelez’ Amanda Banfield shares insights on innovation and growth

It is marketing’s responsibility to think ahead and lead the charge, while everyone in an organisation is accountable for growth, Mondelez International’s...

BY  Marketing

2 March 2015 4 min read

OPINION shares

Industry connections for good

Carol Morris of UN LTD takes a look at how the introduction of Bohemia Group with the Sydney Story Factory has resulted in a powerful program called Radio...

BY  Carol Morris

26 February 2015 3 min read

FEATURE shares

Nick Baker: the exit interview

Nick Baker got a tap on the shoulder when all ‘bloody hell’ broke loose in 2007. Seven years later, it’s an unrecognisable organisation. Michelle Herbison...

BY  Michelle Herbison

25 February 2015 20 min read

VIDEO shares

‘Telstra board knows customer advocacy is no soft metric’ – Inese Kingsmill on Marketing Dividends

Telstra’s director of corporate marketing, Inese Kingsmill has told the AANA’s Marketing Dividends program that customer advocacy has become the key...

BY  Marketing

16 February 2015 18 min read

OPINION shares

No matter their title, everyone works in marketing

Companies need to stop viewing customer experience as a series of discrete interactions, writes Andrea Dixon. Customer retention is currently the most...

BY  Andrea Dixon

11 February 2015 5 min read

OPINION shares

Startups are the new MTV – and 15 other thoughts for 2015

Steve Sammartino offers his take on how culture, commerce and technology is changing with this collection of reflections and thoughts. This post is...

BY  Steve Sammartino

4 February 2015 10 min read

INTERVIEW shares

Video- Kellogg’s CMO on why Ehrenberg-Bass is the only name in marketing science

In the latest episode of the AANA’s Marketing Dividends series, Kellogg’s marketing director for Australia and New Zealand, John Broome gives insight...

BY  Marketing

2 February 2015 15 min read

INTERVIEW shares

C-suite predictions: McDonald’s, Citibank and more on how marketing will change in 2015

The predictions and interviews with C-suite leaders in this article are excerpts from Salesforce Marketing Cloud’s Power 25, which features...

BY  Marketing

11 December 2014 min read

OPINION shares

Grumpy man explains six psychological quirks common in marketing departments

Self-described ‘not-positive’ person Mark Razzell describes six different psychological quirks and biases that are common in the marketing and...

BY  Mark Razzell

5 December 2014 min read

INTERVIEW shares

Video: Lion’s Matt Tapper on clear company purpose

The latest episode of Marketing Dividends presented by AANA features Matt Tapper, National Marketing Director of Lion giving his perspective on business...

BY  Marketing

13 November 2014 4 min read

OPINION shares

10 key steps for running an awesome ideation session

Dr Ken Hudson shares his 10 key guidelines for a productive ideation session that has momentum before it even starts.    I have been designing and...

BY  Ken Hudson

24 October 2014 min read

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