Marketing Magazine

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OPINION shares

Culture and customer are two halves of the whole

Alex Allwood makes it clear that happy, engaged employees create more happy and engaged customers. As accustomed as marketers have become to executing...

BY Alex Allwood

8 March 2016 3 min read

INTERVIEW shares

Interview: Ken Segall on why simplicity doesn’t exist and why people love criticising post-Jobs Apple

This wide-ranging interview with Ken Segall covers the insights on simplicity discovered while researching his second book and his concept of ‘dual...

BY Peter Roper

23 February 2016 15 min read

INTERVIEW shares

Vision and values with Gen George, OneShift

Gen George, creator of short-term recruitment platform OneShift, was named by the Sydney Morning Herald as one of the top entrepreneurs to watch in 2016,...

BY Samuel Tait

3 February 2016 10 min read

OPINION shares

Silos in our minds: why 90% of organisational potential remains untapped

Graham Winter walks us through how to open up ‘mind silos’ within our organisations in order to reach their full potential. We only use 10...

BY Marketing

13 January 2016 7 min read

OPINION shares

How to disrupt your own brand or business

Dr Ken Hudson shares eight pieces of advice on being disruptive – to yourself. Brad Jakeman, the president of global beverages group PepsiCo says: ‘I try...

BY Ken Hudson

10 December 2015 4 min read

OPINION shares

Four steps to taking the mystery out of sales team management

Sales team performance need not be a mystery, write Diego Lunardi and Cheryl Prats. Having a sales team that gets results is integral to businesses success....

BY Marketing

3 December 2015 3 min read

OPINION shares

Why communication is critical for successful change management

Communication is both symptom and salvation for change management, writes Craig Pearce. It is a manifestation of a culture that will either facilitate or...

BY Craig Pearce

17 November 2015 2 min read

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We asked three CFOs how marketers can earn their confidence – here’s what they said

In this edition of our Brain Trust, three CFOs from very different industries give their advice to marketers on how to work effectively with finance people...

BY Marketing

13 November 2015 5 min read

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How to give a killer end-of-year presentation

Drew Banks shares his top tips for giving great presentations. It’s getting close to that time of the year again, where marketing teams are expected to give...

BY Marketing

10 November 2015 2 min read

OPINION shares

How I measure performance

Jac Phillips writes on the interrelation between people, culture and performance. How did you go? How do you know? The answer can only be determined based...

BY Marketing

26 October 2015 5 min read

OPINION shares

How to create a culture of intrapreneurship to get the best out of your teams

It is time for organisations to rethink their attitude towards entrepreneurial individuals within their company and what they are doing to not only get the...

BY Marketing

19 October 2015 3 min read

OPINION shares

The marketing advantage undoing disadvantage

Carol Morris from industry foundation UnLtd looks at the marketing challenges being faced by Australian charities – and the true value of donated media and...

BY Carol Morris

11 September 2015 4 min read

OPINION shares

The productivity mission: top marketers tackle three big questions

Michael Valos asks three big questions to improve marketing productivity – and extracts some answers from top marketers. “The challenges modern marketing...

BY Michael Valos

10 September 2015 6 min read

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How ‘smarketing’ boosts sales results and customer experience

Integrating sales and marketing is a key step towards achieving your business goals, writes Peter Strohkorb. The digital economy and the buyer’s journey...

BY Marketing

7 September 2015 5 min read

INTERVIEW shares

Cindy Gallop on disrupting sex, diversity, shared value and change from the bottom up

Cindy Gallop is on a mission to change the world of business and the world of sex, as an entrepreneur with two bold ventures and a provocative voice on the...

BY Michelle Herbison

19 August 2015 8 min read

OPINION shares

What version marketing operating system are you running?

Sheryl Pattek discusses the MOS framework, where a fluid marketing operating system framework takes the place of rigid structures. Technology has...

BY Marketing

17 August 2015 3 min read

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Digital disruption drives collaboration between marketing and IT leaders

Marketers and IT professionals are now two sides of the same coin and must work together, writes Jordan Kretchmer, CEO and founder of real-time social...

BY Marketing

30 July 2015 3 min read

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Bayer’s design-led leadership summit: building a brand from the inside out

Aiming to build its brand from the inside out, international research company Bayer took an unconventional approach to organising its most recent leadership...

BY Michelle Herbison

28 July 2015 8 min read

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Let’s stop calling it ‘digital transformation’ – it’s a ‘marketing evolution’

Pip Stocks, CEO of brand research agency BrandHook, suggests marketers may be better at keeping up with ‘digital transformation’ if we call it by another...

BY Marketing

24 July 2015 1 min read