Marketing Magazine

OPINION shares

Ask a friend: what’s up with this press ad?

Simon Dell found a curious piece of advertising on page 12 of the Courier Mail this morning and wonders if word of mouth can ever breed with paid media. ...

BY  Simon Dell

23 September 2016 2 min read

OPINION shares

Behold the power of negative political advertising

David Waller’s election coverage concludes, as Saturday’s voting results left power hanging in the balance, with no result announced as yet....

BY  Marketing

4 July 2016 2 min read

OPINION shares

Three tactical tricks for engaging viewers before they hit ‘skip ad’

Jeffrey Parrish offers three tips for those using online video ads, and how to get the best engagement in the five seconds before the ‘skip’...

BY  Marketing

29 June 2016 3 min read

OPINION shares

Why the marketing watchdogs won’t touch false or misleading political advertising

In this week’s edition of David Waller’s Election 2016 coverage, he discusses the issue of truth (or lack thereof) in political advertising, and...

BY  Marketing

24 June 2016 3 min read

INTERVIEW shares

Spotify’s head of B2B marketing on keeping up with rising advertiser expectations

Marketing spoke with Jeff Rossi, Spotify’s global director of business marketing about rising popularity, accurate engagement targeting, and marketing...

BY  Ben Ice

23 June 2016 5 min read

INTERVIEW shares

A big bloody controversy

This article appeared in Marketing May 2006, when Scott Morrison (Australian Treasurer) was MD at Tourism Australia, and approved the infamous ‘So...

BY  Marketing

9 June 2016 6 min read

SPONSORED shares

How to effectively employ segmentation, personalisation and dynamic creative in your retargeting strategy

Sponsored content: This article was commissioned by AdRoll to let readers know they can access a free copy of the ‘Performance Marketer’s Guide...

BY  Marketing

27 May 2016 3 min read

CASE STUDY shares

Case study: How SA Health closed the immunisation gap

Campaign: Aboriginal Immunisation Client: SA Health Agency: Showpony Background In March 2013, there was a huge 21% gap between the percentage of Aboriginal...

BY  Marketing

9 May 2016 3 min read

OPINION shares

How to drive a successful performance advertising campaign

As the marketplace continues to be saturated with ever-increasing levels of content, a clear aim, well executed customer journey across all platforms, and...

BY  Marketing

27 April 2016 4 min read

OPINION shares

Attn to detail: using your email signature as a marketing channel

For Ryan Bonnici, every email you send, not just EDM blasts, are opportunities for marketing. Here are his tips for maximising the impact of email...

BY  Ryan Bonnici

26 April 2016 3 min read

CASE STUDY shares

Case study: Bethanie’s award-winning, local, small-budget campaign

This marketing case study goes behind the scenes of the local, small-budget campaign by Western Australia-based aged-care provider Bethanie that got a 306x...

BY  Marketing

13 April 2016 4 min read

OPINION shares

CommInsure versus ASX in crisis: two different PR results

Caroline Regidor looks at the recent corporate crises between ASIC and CommInsure, the role of the media, and potential effects on consumers and big...

BY  Caroline Regidor

7 April 2016 3 min read

OPINION shares

Online video beyond brand advertising

Video marketing has moved beyond being just a tool for brand awareness. Nick Dennis explores how it is being created to better engage with and educate...

BY  Marketing

16 March 2016 3 min read

OPINION shares

Ariel’s brand story washing away generations of bias

For Bec Brideson, Indian washing detergent brand Ariel’s latest campaign is one which effectively targets males and females, and leaves behind...

BY  Marketing

8 March 2016 3 min read

SPONSORED shares

Digital outdoor in action: inside three campaigns

The growth of available technology in digital outdoor advertising has allowed brands to get their message across in more creative and relevant methods than...

BY  Marketing

29 February 2016 5 min read

SPONSORED shares

Brain Trust: how to approach the development of creative for digital outdoor

For The Digital Outdoor Issue, our Brain Trust was asked for their expert advice for developing digital outdoor creative. Here’s what they told us....

BY  Marketing

26 February 2016 6 min read

OPINION shares

Brands on the street: how outdoor advertising works for the luxury market

Simon Bell explores why outdoor media is an important part of a luxury brand’s media strategy. The luxury market is currently waking up to the opportunities...

BY  Marketing

19 February 2016 5 min read

SPONSORED shares

Pixel perfect

Phil Clemas talks us through his experience with the growing digital outdoor industry and inspiring great creative with the first annual digital outdoor...

BY  Marketing

17 February 2016 5 min read

SPONSORED shares

Outdoor’s digital transformation

Advertising in the outdoor environment is finding new ways to connect and engage with the public through digital technology, with digital screens, beacon...

BY  Michelle Herbison

15 February 2016 7 min read

OPINION shares

Measuring programmatic: why you’re doing it wrong

The way you’re measuring your programmatic advertising’s performance is probably not working, writes Ryan Griffin. Here he suggests four alternative...

BY  Marketing

7 December 2015 2 min read

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