Marketing Magazine

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The power of SMS: From abandoned carts to reducing appointment no-shows

Tara Salmon dives into all the reasons SMS notifications can drive click-through, customer engagement and boost your business performance. In 2021 there are...

BY Marketing

19 April 2021 4 min read

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6 types of email subject lines that will increase your open rates with media

Email subject lines are the first thing the recipient sees. Samiha Fariha offers insight into six ways you can ensure your subject line stands out in a...

BY Marketing

19 April 2021 5 min read

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How email marketing and data go hand-in-hand

Personalisation is key to creating an active and engaged email subscriber base, but in order to reap the benefits of personlisation you first need a good...

BY Marketing

7 April 2021 3 min read

INTERVIEW shares

Weaponising your local area: Interview with Dean Maidment

Businesses want to see digital transformation but investing in shiny new technology isn’t enough, it needs to be the right solution and integrated...

BY Jasmine Giuliani

25 March 2021 5 min read

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Take your budget further by doing digital right

Digital advertising can be deceptive and sometimes drain budgets by focusing on the wrong metrics. Jackie Stierlin outlines why marketers need to ask...

BY Marketing

15 March 2021 5 min read

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Why sustainability and customisation are the future of merchandising

Merchandising has changed over the years – sticking a brand logo on the face of any old piece of plastic will no longer cut it. Jeremy Chen writes about...

BY Marketing

11 March 2021 4 min read

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The ad formats you need to drive Valentine’s Day sales

Valentine’s Day can drive sales for brands and retailers. Colin Barnard explores which ad formats are the most dynamic and engaging for your most...

BY Marketing

11 February 2021 3 min read

INTERVIEW shares

Marketers respond to a world without Google

We ask the industry: Could Google actually pull its search engine from Australia and what could that mean for digital marketing and business? There has been...

BY Jasmine Giuliani

4 February 2021 6 min read

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Something old, something new – email marketing trends to watch in 2021

Tunc Bolluk considers email marketing trends that will dominate 2021 and outlines how brands can enhance email marketing programs to gain and maintain a...

BY Marketing

27 January 2021 4 min read

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What does the future of events really look like: Interview with Karen Powell (McCorkell)

Online events spiked in 2020, forcing global brands to reconsider how events were being deployed. With so many stand-alone platforms to choose from, agency...

BY Jasmine Giuliani

25 January 2021 4 min read

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Marketing in the death industry

Death is one of the only certainties in life and yet as a society we tend to avoid openly speaking about it. Matt Kwoka offers a unique perspective on how...

BY Marketing

22 December 2020 3 min read

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Is SMS marketing on the rise?

SMS marketing – when executed properly – can be one of the best and most reliable ways to connect with customers and offer a personalised experience....

BY Marketing

17 December 2020 3 min read

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Measuring TV the way people watch it

As viewing habits continue to evolve, Bob Ivins writes about why we need to measure advertising reach across time, platforms and devices. The TV industry is...

BY Marketing

16 December 2020 4 min read

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OPINION shares

The power of SMS: From abandoned carts to reducing appointment no-shows

OPINION shares

6 types of email subject lines that will increase your open rates with media

OPINION shares

How email marketing and data go hand-in-hand

INTERVIEW shares

Weaponising your local area: Interview with Dean Maidment

OPINION shares

Take your budget further by doing digital right

OPINION shares

Why sustainability and customisation are the future of merchandising

OPINION shares

The ad formats you need to drive Valentine’s Day sales

INTERVIEW shares

Marketers respond to a world without Google

OPINION shares

Something old, something new – email marketing trends to watch in 2021

INTERVIEW shares

What does the future of events really look like: Interview with Karen Powell (McCorkell)

OPINION shares

Marketing in the death industry

OPINION shares

Is SMS marketing on the rise?

OPINION shares

Measuring TV the way people watch it

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