Marketing Magazine

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What were we reading in 2021?

It was an unpredictable year for everyone. Victorians and New South Wales residents were in and out of hard lockdowns. Brands continued to pivot to what the...

BY Liv Croagh

30 December 2021 5 min read

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When the brand becomes to product

What brands have become so popular that their names have become the generic name for that type of product? In the United States, examples such as Hoover and...

BY Conor Fowler

22 December 2021 5 min read

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What ads were banned in 2021?

To end the year, we are looking at five ads that were banned throughout the year. And also those that have had several complaints against them. Grill’d...

BY Conor Fowler

15 December 2021 4 min read

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Diversification is as important in logistics as it is in media mix

The forgotten marketing P, Place, is going to be more important this Christmas, argues Tobey Bower. Holidays are coming. It means that planning for...

BY Marketing

13 December 2021 4 min read

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Five Australian brands doing great things in 2021

In a year rocked by lockdowns and protests, it at times felt like a country divided. However, some Aussie brands continued to do amazing things. From...

BY Conor Fowler

9 December 2021 5 min read

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‘Boys Do Cry’ campaign channels The Cure to help overcome stigma around men’s mental health

The past week has seen the launch of the nationwide Boys Do Cry campaign, with the central tenet of the campaign a rework of the famous ‘Boys Don’t Cry’...

BY Conor Fowler

29 November 2021 4 min read

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How to emerge better than ever in the new normal

Imagine a lever you could use to restore your business to a time right before the pandemic. Would you activate it? Joseph Michelli explores how to come out...

BY Marketing

3 November 2021 4 min read

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The consumer shifts marketers need to know this holiday retail season

The challenges faced by retail over the last 19 months have had a major effect on consumers as well. Erin Holt reveals what marketers should know about this...

BY Marketing

27 October 2021 4 min read

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Smarter ways to align marketing with sales

There’s often a misconception in the B2B space that marketing is secondary to sales. In reality, the two need to work hand in hand in order to fire up the...

BY Marketing

27 October 2021 3 min read

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How can businesses can become more sustainable during peak online shopping season?

Across the globe, consumers are becoming more aware of the impact their purchases have on the planet. Australians are set to spend big on Christmas presents...

BY Marketing

25 October 2021 7 min read

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Three lessons for marketers to succeed in a work-from-anywhere world

The last year and a half has been like no other and marketers have had to navigate an enormous amount of change – expected to innovate rapidly and embrace...

BY Marketing

21 October 2021 7 min read

OPINION shares

Seven tips for businesses using visuals to stir authentic conversations about mental health

With brands increasingly being asked to play a role in education about mental health and challenge perspectives, Kate Rourke looks at how businesses can use...

BY Marketing

20 October 2021 5 min read

OPINION shares

Have in-person events become obsolete for marketing professionals?

There is no denying that in-person events are a popular marketing tactic and something that we marketers have been planning and executing for years....

BY Marketing

11 October 2021 5 min read

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Don’t want to end up in your customer’s spam folder this holiday season? Time to optimise your email deliverability.

As the countdown to the holiday season officially begins, now is the time to revisit your marketing strategy to ensure you are ready for the peak shopping...

BY Marketing

22 September 2021 5 min read

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How no-code integrations are transforming digital marketing operations for the better

No-code integrations have become mainstream tools integral to today’s digital marketing operations, writes Andre Alexopoulos. The future of business...

BY Marketing

30 August 2021 4 min read

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Getting started with programmatic DOOH – what brands and agencies need to know

Matt Bushby outlines everything that marketers, brands and agencies need to know about programmatic DOOH advertising. According to the Interactive...

BY Marketing

25 August 2021 5 min read

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Mastering the art of email personalisation

Email remains one of the most efficient and cost-effective marketing channels, yet marketers are selling themselves short if they can’t nail...

BY Marketing

10 August 2021 3 min read

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FEATURE shares

What were we reading in 2021?

FEATURE shares

When the brand becomes to product

FEATURE shares

What ads were banned in 2021?

OPINION shares

Diversification is as important in logistics as it is in media mix

FEATURE shares

Five Australian brands doing great things in 2021

OPINION shares

‘Boys Do Cry’ campaign channels The Cure to help overcome stigma around men’s mental health

OPINION shares

How to emerge better than ever in the new normal

OPINION shares

The consumer shifts marketers need to know this holiday retail season

OPINION shares

Smarter ways to align marketing with sales

OPINION shares

How can businesses can become more sustainable during peak online shopping season?

OPINION shares

Three lessons for marketers to succeed in a work-from-anywhere world

OPINION shares

Seven tips for businesses using visuals to stir authentic conversations about mental health

OPINION shares

Have in-person events become obsolete for marketing professionals?

OPINION shares

Don’t want to end up in your customer’s spam folder this holiday season? Time to optimise your email deliverability.

OPINION shares

How no-code integrations are transforming digital marketing operations for the better

OPINION shares

Getting started with programmatic DOOH – what brands and agencies need to know

OPINION shares

Mastering the art of email personalisation

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