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OPINION shares

Brain trust: your favourite risky campaign?

Think bold, forward, maybe even a little bit ‘out there’ – is there a favourite marketing campaign that comes to mind? Business and marketing...

BY Marketing

22 January 2020 min read

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Don’t forget the personal in personalisation – know the difference

By virtue of the very word, ‘personalisation’ has come to mean many things to many marketers – Ash Salleh breaks down the difference between...

BY Marketing

11 December 2019 4 min read

NEWS shares

MarCast presents: Break-fest Live – exploring unorthodox attention and doing good

Marketing mag is proud to present you with our new podcast series, Break-fest Live, recorded live in Melbourne. Our first episode with the founders of...

BY Marketing

4 December 2019 1 min read

FEATURE shares

How Australia’s press freedom woes are changing media models

The Australian media system is a multivariate problem that appears to be designed just to give you a headache; luckily, we got to speak with associate...

BY Josh Loh

27 November 2019 5 min read

OPINION shares

Nomophobia and channel challenges: are marketers getting the message?

Perhaps it’s a sad reality of the modern age, or evidence of innate human addiction, but we really can’t live without our phones anymore. Tara...

BY Marketing

26 November 2019 2 min read

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What separates high-performing email marketers from the pack?

Email marketing continues to hail as one of the most important and effective channels, yet countless organisations (big and small) still miss its full...

BY Marketing

22 October 2019 4 min read

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How the Royal Commission and Open Banking will impact the future of banking

In the wake of the Banking Royal Commission and with Open Banking legislation looming, finance marketers will be forced to communicate authenticity in order...

BY Marketing

2 October 2019 4 min read

OPINION shares

Deer milk and trash-based bins – the most innovative companies of 2019

A networking platform for tradies, milk from deers and a garbage bin made from milk bottles – here’s Dr Amantha Imber with some of the best...

BY Marketing

13 September 2019 3 min read

CASE STUDY shares

Case Study: how Shutterstock went globally Fyral with $2000

To launch its newest brand platform, ‘It’s not stock, it’s Shutterstock’, the content company took hold of a global discussion...

BY Marketing

26 August 2019 4 min read

CASE STUDY shares

Case Study: the slow treatment – behind ME Bank’s hour-long ad

Here’s how ME Bank took hold of the slow TV movement to create an hour-long video of a credit card being made from scratch, by hand. In a digital...

BY Marketing

23 August 2019 4 min read

OPINION shares

How to write better headlines (including subject lines) – seven easy tips

If you’re a content marketer, the weight of developing eye-catching headlines to garner your prospect’s attention is ever-present. Here are...

BY Frank Chamberlin

14 August 2019 1 min read

OPINION shares

What evolution teaches us about designing for digital

Measuring the success of a digital campaign can be challenging and often limiting, says Georgia Woodburne. In Australia in particular, there remains an...

BY Marketing

19 July 2019 3 min read

OPINION shares

Detective Pikachu and Deadpool – a master class in content marketing

As both an avid film industry participant and marketer, it baffles Jay Bedi that even three years on marketing professionals let the blockbuster Deadpool...

BY Marketing

3 July 2019 3 min read

OPINION shares

Retention issues? Three ways to deliver a message that people actually remember

If you want people to remember your message, then you need to make it memorable. If your audience can’t remember your message, it isn’t that they have a...

BY Marketing

1 July 2019 2 min read

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The evolution of SMS – how brands will be using RCS in 2020

RCS – an evolution of SMS equipped with rich media formats – is due to hit consumer markets very soon. Are you ready? Fear not, Ken Johnstone is here to...

BY Marketing

17 June 2019 4 min read

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The Real Media Collective’s top five campaigns by ROI – no channel left behind

Which retailers and brands are kicking goals? Who is standing out and using channels to the best of their ability? The world of media channel promotion is...

BY Marketing

14 June 2019 3 min read

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How leading marketers are using print, and why you should too

There’s a wealth of value to media publishing channels. Despite this, the publishing channel has been challenged in recent years, says Sam Upton....

BY Marketing

17 May 2019 3 min read

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Under the radar – regional Australia is an untapped marketing goldmine

Away from the flashing lights and bustle of dense metropolis lies a severely underutilised market. It won’t last forever. Ralph van Dijk, Eardrum’s founding...

BY Marketing

13 May 2019 3 min read

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Not so flimsy after all – five brands changing the way we use paper

From a Finnish ball gown to a pair of American trainers, election signage and burger wrappers, we explore five alternate uses for the stuff that goes into...

BY Marketing

10 May 2019 3 min read

OPINION shares

Do you have a fire plan? Three tips to surviving high-stakes communications events

It’s every marketer’s nightmare. All your hard work building brand identity and customer relationships ruined by some unforeseen public scandal....

BY Marketing

6 May 2019 3 min read

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