Marketing Magazine

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OPINION shares

An OOH opportunity often ignored – the case for kiosks

Be it in shopping centres, community festivals or airports, kiosks present marketers with a unique opportunity to engage with thousands yet, according...

BY Marketing

15 April 2019 3 min read

OPINION shares

Digital ads overtaking TV and print in 2019 – how to stay afloat with audience segmentation

In an increasingly digital-dominated landscape, Joel Vincent explains where most marketers get segmentation wrong and how to do it with the customer in...

BY Marketing

9 April 2019 4 min read

SPONSORED shares

Five top tips for better letterbox media – new catalogue research

New research reveals how catalogues that are useful, interesting and offer value can influence purchase behaviours in Australia. This article is sponsored...

BY Marketing

29 March 2019 3 min read

OPINION shares

Are mass email campaigns actually losing you money? Beware the unsubscriber

In the age of overflowing inboxes, Alex Lehwaldt says relevance is the key to keeping customers engaged. Here, Lehwaldt lays out a comprehensive guide to...

BY Marketing

20 March 2019 5 min read

OPINION shares

The moneymoon period: what the path to re-purchase should look like

Your campaign was a huge success but now what? Michael Barnard has some ideas on how to take advantage of the ‘moneymoon’ period to drive...

BY Marketing

13 March 2019 3 min read

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Ready for the real silly season? Your 2019 who, what, where, why guide to event presentations

The countdown is on. Are you ready? Forget December; March is the beginning of the Silly Season, says Emma Bannister. For many marketers, event season is...

BY Marketing

25 February 2019 3 min read

OPINION shares

Fix your feedback – how to turn surveys from chore to choice

After a long, tedious phone call to customer service or technical support, the last thing people want to do is stick around for a survey – sound...

BY Marketing

30 November 2018 3 min read

OPINION shares

Ready to mingle with Chinese singles? (not what you think)

Sheba Nandkeolyar shares 11 things Australian marketers probably don’t (but definitely should) know about the biggest retail sales day of the year –...

BY Marketing

12 November 2018 2 min read

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Outdoor advertising: the new tricks of the trade

Grant Guesdon talks us through some big outdoor developments in Australia and around the world that will see the medium offer unprecedented performance....

BY Marketing

9 July 2018 3 min read

OPINION shares

Google’s adtech rebrand – what Google Marketing Platform means for advertising

The launch of Google Marketing Platform is a step towards a more consolidated approach, and reflects the evolving advertising scene, says Aaron Brooks. Last...

BY Marketing

4 July 2018 2 min read

OPINION shares

Opinion: why Amazon’s Australian geoblock won’t cramp shoppers’ style

The Australian Government’s GST imposition on international retail has caused Amazon US to pull its plug down under. However, the impact may be...

BY Marketing

12 June 2018 3 min read

INTERVIEW shares

Breaking predictions, building memories

Marketing speaks with Jared Cooney Horvath, Harvard neuroscientist and lecturer at the University of Melbourne, about the brain and how to make marketing...

BY Ben Ice

5 March 2018 9 min read

OPINION shares

Route calls intelligently with mobile messaging

In the third part of her series, Angie Bell outlines context-driven channel selection, message routing and conversations. This is the final instalment of...

BY Marketing

4 December 2017 2 min read

CASE STUDY shares

How Choice Hotels excelled by convincing overworked Australians to take a break

Case study: Australia and New Zealand have some of the highest rates of unused annual leave among the world’s developed nations. Choice Hotels...

BY Marketing

29 November 2017 4 min read

OPINION shares

Engaging the experience generation

Australians value experiences over material possessions. Phil Silverstone has some tips for making the most of this cultural shift. Despite a growing...

BY Marketing

27 November 2017 2 min read

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Size does matter: how ad size and screen coverage affect audience attention

Opinion: Steve Weaver says TV viewers are a more active audience than those consuming material on Facebook or Youtube. This article was sponsored by ThinkTV...

BY Partner

20 November 2017 2 min read

OPINION shares

Honey Birdette and the changing attitudes to sex in advertising

The latest scandal for lingerie retailer Honey Birdette highlights the growing tension about the standards of sexual depiction considered acceptable in...

BY Marketing

15 November 2017 3 min read

OPINION shares

The four pillars of a great customer messaging experience

In the first instalment of her ‘Building a Blueprint for Mobile Messaging’ series, Angie Bell outlines the messaging interfaces available...

BY Marketing

11 October 2017 2 min read

OPINION shares

Six tips to make people love your ads again

Australians are ambivalent about ads. David Took says they don’t have to be. The growing consumer apathy towards brands and ads is not a new story,...

BY Marketing

29 August 2017 2 min read