Marketing Magazine

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Smart returns – the next data goldmine for ecommerce marketers

For ecommerce marketers, Rachel Caton believes that there is a lot of valuable data and behavioural insights to be garnered from customer returns. Since...

BY Marketing

3 August 2020 min read

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BERT – Translation tool or small business SEO and marketing game-changer

Ofer Tirosh takes an in-depth look at the implementation of BERT and what it means for small businesses and SEO experts. Google has undergone some major...

BY Marketing

29 July 2020 min read

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Why brand identity matters more than ever in a recession

Nikki Moeschinger contends that brand identity is an under-utilised marketing tool, that can help to build brand equity during a recession. As Australia...

BY Marketing

28 July 2020 min read

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In the battle between freemium and free trial, there’s one clear winner

The subscription service economy is on the rise and there is one key question that brands and marketers need to consider – a ‘freemium’ model or...

BY Marketing

28 July 2020 min read

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Putting the ‘I’ back in experience in a post-pandemic world

Delivering personalised digital experiences has gone from being an added bonus to an urgent necessity for brands. Bronwyn van der Merwe explains why it is...

BY Marketing

22 July 2020 min read

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How to be brave without breaking your brand

In an unstable market, there is a lot of pressure on brands to adapt and differentiate – and do it quickly. Ashling Withers contemplates how brands can be...

BY Marketing

21 July 2020 min read

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Tracking your Google Ads competition

Binh An Nguyen explores five reasons why marketers should track their Google Ads competition in order to streamline and improve their own advertising...

BY Jasmine Giuliani

20 July 2020 min read

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Four proven PR strategies to help your brand stand out from the competition

Free Content Series: Four proven PR strategies to help your brand stand out from the competition 2020 has been challenging for many brands to achieve earned...

BY Marketing

15 July 2020 min read

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Traditional content management systems are failing businesses

A well-functioning website can create the tone for an exceptional customer experience – so why are so many marketers unhappy with their content management...

BY Marketing

13 July 2020 min read

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Game for a battle: the console wars reach a new level

Associate Professor Con Stavros weighs in on the greatest marketing battle royale of our generation – Sony vs. Microsoft. Forget Coke and Pepsi, or Apple...

BY Con Stavros

7 July 2020 min read

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The target audience is dead, long live the targeting ecosystem

Targetting abilities have refined over the years to a point of unprecedented accuracy, but by narrowing the field too much, do marketers run the risk of...

BY Marketing

6 July 2020 min read

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The immeasurable contribution of Out of Home

The OOH sector may have experienced uncertainty during lockdown, but Joe Copley writes about the great strides that were made using OOH media to spread...

BY Marketing

22 June 2020 min read

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The state of affiliate marketing post COVID-19: Interview with Stuart McLennan

As ad spend sees a sharp decline over the past few months, the affiliate marketing space appears to be holding its ground. In fact, according to a recent...

BY Jasmine Giuliani

11 June 2020 min read

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Insights and expert tips for the Australian email market

According to a new email deliverability benchmark report, Australian marketers are performing highly when it comes to email. Guy Hanson gives tips and...

BY Marketing

25 May 2020 min read

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Is the taxi industry complacent?

According to Mark C Trayling, the Australian taxi industry is sitting on a golden marketing opportunity to compete with ride sharing services. Over the past...

BY Marketing

7 May 2020 min read

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A great PR brief is not about what you want

Anthony Caruana shares tips for how to deliver a strong PR brief so marketers can maximise their efforts during a global pandemic. Marketers are under...

BY Marketing

20 April 2020 min read

Case study: how premium print launched a luxury brand

When Appellation Oysters set out to supply Australia’s fine dining restaurants, a simple brochure wasn’t going to be enough. This article was...

BY Marketing

30 March 2020 min read

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What’s your story?

What makes your business unique? Madeleine Swain encourages marketers to rigorous and truthful in the quest to find out, so we can begin to share an...

BY Marketing

30 March 2020 min read

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Given COVID19, how quickly will the marketing industry as a whole take to ‘bounce back’?

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