Marketing Magazine

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Top 10 tips for driving email deliverability

Marketers spend a lot of time and energy planning email marketing campaigns that might never get received. Guy Hanson shares his top 10 tips for...

BY Marketing

15 June 2021 5 min read

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Turning good paid media into great paid media

Furqan Wasif explains how marketers can turn good paid advertising campaigns into great ones using improved account structure, captivating copy, keywords,...

BY Marketing

25 May 2021 4 min read

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The new holy-grail of customer loyalty? Let customers choose how they want to talk to you

Receiving annoying emails or messages you see as spam is a nuisance, but being the one who is sending them is a major mistake. Sara Varni explores the best...

BY Marketing

19 May 2021 4 min read

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The power of SMS: From abandoned carts to reducing appointment no-shows

Tara Salmon dives into all the reasons SMS notifications can drive click-through, customer engagement and boost your business performance. In 2021 there are...

BY Marketing

19 April 2021 4 min read

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6 types of email subject lines that will increase your open rates with media

Email subject lines are the first thing the recipient sees. Samiha Fariha offers insight into six ways you can ensure your subject line stands out in a...

BY Marketing

19 April 2021 5 min read

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How email marketing and data go hand-in-hand

Personalisation is key to creating an active and engaged email subscriber base, but in order to reap the benefits of personlisation you first need a good...

BY Marketing

7 April 2021 3 min read

INTERVIEW shares

Weaponising your local area: Interview with Dean Maidment

Businesses want to see digital transformation but investing in shiny new technology isn’t enough, it needs to be the right solution and integrated...

BY Jasmine Giuliani

25 March 2021 5 min read

OPINION shares

Take your budget further by doing digital right

Digital advertising can be deceptive and sometimes drain budgets by focusing on the wrong metrics. Jackie Stierlin outlines why marketers need to ask...

BY Marketing

15 March 2021 5 min read

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Why sustainability and customisation are the future of merchandising

Merchandising has changed over the years – sticking a brand logo on the face of any old piece of plastic will no longer cut it. Jeremy Chen writes about...

BY Marketing

11 March 2021 4 min read

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The ad formats you need to drive Valentine’s Day sales

Valentine’s Day can drive sales for brands and retailers. Colin Barnard explores which ad formats are the most dynamic and engaging for your most...

BY Marketing

11 February 2021 3 min read

INTERVIEW shares

Marketers respond to a world without Google

We ask the industry: Could Google actually pull its search engine from Australia and what could that mean for digital marketing and business? There has been...

BY Jasmine Giuliani

4 February 2021 6 min read

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Something old, something new – email marketing trends to watch in 2021

Tunc Bolluk considers email marketing trends that will dominate 2021 and outlines how brands can enhance email marketing programs to gain and maintain a...

BY Marketing

27 January 2021 4 min read

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What does the future of events really look like: Interview with Karen Powell (McCorkell)

Online events spiked in 2020, forcing global brands to reconsider how events were being deployed. With so many stand-alone platforms to choose from, agency...

BY Jasmine Giuliani

25 January 2021 4 min read

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OPINION shares

Top 10 tips for driving email deliverability

OPINION shares

Turning good paid media into great paid media

OPINION shares

The new holy-grail of customer loyalty? Let customers choose how they want to talk to you

OPINION shares

The power of SMS: From abandoned carts to reducing appointment no-shows

OPINION shares

6 types of email subject lines that will increase your open rates with media

OPINION shares

How email marketing and data go hand-in-hand

INTERVIEW shares

Weaponising your local area: Interview with Dean Maidment

OPINION shares

Take your budget further by doing digital right

OPINION shares

Why sustainability and customisation are the future of merchandising

OPINION shares

The ad formats you need to drive Valentine’s Day sales

INTERVIEW shares

Marketers respond to a world without Google

OPINION shares

Something old, something new – email marketing trends to watch in 2021

INTERVIEW shares

What does the future of events really look like: Interview with Karen Powell (McCorkell)

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