Marketing Magazine

INTERVIEW shares

Breaking predictions, building memories

Marketing speaks with Jared Cooney Horvath, Harvard neuroscientist and lecturer at the University of Melbourne, about the brain and how to make marketing...

BY  Ben Ice

5 March 2018 9 min read

OPINION shares

Route calls intelligently with mobile messaging

In the third part of her series, Angie Bell outlines context-driven channel selection, message routing and conversations. This is the final instalment of...

BY  Marketing

4 December 2017 2 min read

CASE STUDY shares

How Choice Hotels excelled by convincing overworked Australians to take a break

Case study: Australia and New Zealand have some of the highest rates of unused annual leave among the world’s developed nations. Choice Hotels...

BY  Marketing

29 November 2017 4 min read

OPINION shares

Engaging the experience generation

Australians value experiences over material possessions. Phil Silverstone has some tips for making the most of this cultural shift. Despite a growing...

BY  Marketing

27 November 2017 2 min read

SPONSORED shares

Size does matter: how ad size and screen coverage affect audience attention

Opinion: Steve Weaver says TV viewers are a more active audience than those consuming material on Facebook or Youtube. This article was sponsored by ThinkTV...

BY  Partner

20 November 2017 2 min read

OPINION shares

Honey Birdette and the changing attitudes to sex in advertising

The latest scandal for lingerie retailer Honey Birdette highlights the growing tension about the standards of sexual depiction considered acceptable in...

BY  Marketing

15 November 2017 3 min read

OPINION shares

The four pillars of a great customer messaging experience

In the first instalment of her ‘Building a Blueprint for Mobile Messaging’ series, Angie Bell outlines the messaging interfaces available...

BY  Marketing

11 October 2017 2 min read

OPINION shares

Six tips to make people love your ads again

Australians are ambivalent about ads. David Took says they don’t have to be. The growing consumer apathy towards brands and ads is not a new story,...

BY  Marketing

29 August 2017 2 min read

CASE STUDY shares

How Tourism Australia turned the World’s 50 Best Restaurants Awards into a marketing machine

Case study: here’s how Tourism Australia’s brought the world’s most influential culinary professionals to Australia to inspire inform and...

BY  Marketing

24 August 2017 3 min read

OPINION shares

Million dollar Dick: Dick Smith’s anti-immigration ad

Dick Smith has launched a $1 million video ad campaign warning of the “insanity of endless growth” and calling for Australian politicians to...

BY  Ben Ice

15 August 2017 1 min read

OPINION shares

Digital out-of-home: revisiting advertising’s origins in new ways

Digital out-of-home is finding new and innovative ways to return to advertising’s roots and original purpose, says Simone Krakowiak. TS Eliot once...

BY  Marketing

5 July 2017 2 min read

FEATURE shares

Past masters: the power of nostalgic marketing

The past will always have more emotional appeal than the present. Rob Grant on nostalgic marketing. This article originally appeared in The Generation...

BY  Rob Grant

21 June 2017 4 min read

INTERVIEW shares

The revolution’s imminent: Jason Dooris on the death of loyalty and a new agency framework

Jason Dooris says a revolutionary spirit is engulfing customer behaviour and agency business models. In 2016 we passed a tipping point, says Jason Dooris,...

BY  Marketing

26 April 2017 6 min read

CASE STUDY shares

How Australia’s love for pets made a box office hit

This case study examines how the #secretlifeofmypet project helped The Secret Life of Pets open at number one at the Australian box office. This article...

BY  Marketing

19 April 2017 3 min read

OPINION shares

Less converts more – how to write succinct, engaging copy

Rob Sattler has some practical tips for producing succinct copy that’s more likely to connect with an audience. ‘Want to save the puppies? Keep...

BY  Marketing

30 March 2017 2 min read

CASE STUDY shares

Case study: how Youth Mental Health Foundation took on cyberbullying one word at at time

Cyberbullying creates millions of victims around the world. Reword activates and encourages change within the world of online bullying by targeting bullying...

BY  Marketing

22 March 2017 3 min read

OPINION shares

Why you shouldn’t take a break from advertising over the holidays

Sheridan Devereux lists five reasons why the holidays are a great time to be speaking with your audience.   There’s a common perception that summer isn’t a...

BY  Marketing

21 December 2016 3 min read

OPINION shares

Ask a friend: what’s up with this press ad?

Simon Dell found a curious piece of advertising on page 12 of the Courier Mail this morning and wonders if word of mouth can ever breed with paid media. ...

BY  Simon Dell

23 September 2016 2 min read

OPINION shares

Behold the power of negative political advertising

David Waller’s election coverage concludes, as Saturday’s voting results left power hanging in the balance, with no result announced as yet....

BY  Marketing

4 July 2016 2 min read

OPINION shares

Three tactical tricks for engaging viewers before they hit ‘skip ad’

Jeffrey Parrish offers three tips for those using online video ads, and how to get the best engagement in the five seconds before the ‘skip’...

BY  Marketing

29 June 2016 3 min read

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