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Marketing Magazine
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OPINION What evolution teaches us about designing for digital
Measuring the success of a digital campaign can be challenging and often limiting, says Georgia Woodburne. In Australia in particular, there remains an...
BY Marketing
OPINION Detective Pikachu and Deadpool – a master class in content marketing
As both an avid film industry participant and marketer, it baffles Jay Bedi that even three years on marketing professionals let the blockbuster Deadpool...
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OPINION Retention issues? Three ways to deliver a message that people actually remember
If you want people to remember your message, then you need to make it memorable. If your audience can’t remember your message, it isn’t that they have a...
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OPINION The evolution of SMS – how brands will be using RCS in 2020
RCS – an evolution of SMS equipped with rich media formats – is due to hit consumer markets very soon. Are you ready? Fear not, Ken Johnstone is here to...
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SPONSORED The Real Media Collective’s top five campaigns by ROI – no channel left behind
Which retailers and brands are kicking goals? Who is standing out and using channels to the best of their ability? The world of media channel promotion is...
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SPONSORED How leading marketers are using print, and why you should too
There’s a wealth of value to media publishing channels. Despite this, the publishing channel has been challenged in recent years, says Sam Upton....
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SPONSORED Under the radar – regional Australia is an untapped marketing goldmine
Away from the flashing lights and bustle of dense metropolis lies a severely underutilised market. It won’t last forever. Ralph van Dijk, Eardrum’s founding...
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SPONSORED Not so flimsy after all – five brands changing the way we use paper
From a Finnish ball gown to a pair of American trainers, election signage and burger wrappers, we explore five alternate uses for the stuff that goes into...
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OPINION Do you have a fire plan? Three tips to surviving high-stakes communications events
It’s every marketer’s nightmare. All your hard work building brand identity and customer relationships ruined by some unforeseen public scandal....
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CASE STUDY Saving summer – why Powershop wants to sell less power
Every year, come the peak of Australian summer, homes and businesses are sapped for electricity. Here’s how Powershop mobilised its customer base to...
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OPINION An OOH opportunity often ignored – the case for kiosks
Be it in shopping centres, community festivals or airports, kiosks present marketers with a unique opportunity to engage with thousands yet, according...
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OPINION Digital ads overtaking TV and print in 2019 – how to stay afloat with audience segmentation
In an increasingly digital-dominated landscape, Joel Vincent explains where most marketers get segmentation wrong and how to do it with the customer in...
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SPONSORED Five top tips for better letterbox media – new catalogue research
New research reveals how catalogues that are useful, interesting and offer value can influence purchase behaviours in Australia. This article is sponsored...
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OPINION Are mass email campaigns actually losing you money? Beware the unsubscriber
In the age of overflowing inboxes, Alex Lehwaldt says relevance is the key to keeping customers engaged. Here, Lehwaldt lays out a comprehensive guide to...
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OPINION The moneymoon period: what the path to re-purchase should look like
Your campaign was a huge success but now what? Michael Barnard has some ideas on how to take advantage of the ‘moneymoon’ period to drive...
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SPONSORED Ready for the real silly season? Your 2019 who, what, where, why guide to event presentations
The countdown is on. Are you ready? Forget December; March is the beginning of the Silly Season, says Emma Bannister. For many marketers, event season is...
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OPINION Fix your feedback – how to turn surveys from chore to choice
After a long, tedious phone call to customer service or technical support, the last thing people want to do is stick around for a survey – sound...
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OPINION Ready to mingle with Chinese singles? (not what you think)
Sheba Nandkeolyar shares 11 things Australian marketers probably don’t (but definitely should) know about the biggest retail sales day of the year –...
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SPONSORED Outdoor advertising: the new tricks of the trade
Grant Guesdon talks us through some big outdoor developments in Australia and around the world that will see the medium offer unprecedented performance....
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