Marketing Magazine

OPINION shares

The evolution of SMS – how brands will be using RCS in 2020

RCS – an evolution of SMS equipped with rich media formats –  is due to hit consumer markets very soon. Are you ready? Fear not, Ken Johnstone is here to...

BY  Marketing

17 June 2019 4 min read

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The Real Media Collective’s top five campaigns by ROI – no channel left behind

Which retailers and brands are kicking goals? Who is standing out and using channels to the best of their ability? The world of media channel promotion is...

BY  Marketing

14 June 2019 3 min read

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How leading marketers are using print, and why you should too

There’s a wealth of value to media publishing channels. Despite this, the publishing channel has been challenged in recent years, says Sam Upton....

BY  Marketing

17 May 2019 3 min read

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Under the radar – regional Australia is an untapped marketing goldmine

Away from the flashing lights and bustle of dense metropolis lies a severely underutilised market. It won’t last forever. Ralph van Dijk, Eardrum’s founding...

BY  Marketing

13 May 2019 3 min read

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Not so flimsy after all – five brands changing the way we use paper

From a Finnish ball gown to a pair of American trainers, election signage and burger wrappers, we explore five alternate uses for the stuff that goes into...

BY  Marketing

10 May 2019 3 min read

OPINION shares

Do you have a fire plan? Three tips to surviving high-stakes communications events

It’s every marketer’s nightmare. All your hard work building brand identity and customer relationships ruined by some unforeseen public scandal....

BY  Marketing

6 May 2019 3 min read

CASE STUDY shares

Saving summer – why Powershop wants to sell less power

Every year, come the peak of Australian summer, homes and businesses are sapped for electricity. Here’s how Powershop mobilised its customer base to...

BY  Marketing

26 April 2019 4 min read

OPINION shares

An OOH opportunity often ignored – the case for kiosks

Be it in shopping centres, community festivals or airports, kiosks present marketers with a unique opportunity to engage with thousands yet, according...

BY  Marketing

15 April 2019 3 min read

OPINION shares

Digital ads overtaking TV and print in 2019 – how to stay afloat with audience segmentation

In an increasingly digital-dominated landscape, Joel Vincent explains where most marketers get segmentation wrong and how to do it with the customer in...

BY  Marketing

9 April 2019 4 min read

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Five top tips for better letterbox media – new catalogue research

New research reveals how catalogues that are useful, interesting and offer value can influence purchase behaviours in Australia. This article is sponsored...

BY  Marketing

29 March 2019 3 min read

OPINION shares

Are mass email campaigns actually losing you money? Beware the unsubscriber

In the age of overflowing inboxes, Alex Lehwaldt says relevance is the key to keeping customers engaged. Here, Lehwaldt lays out a comprehensive guide to...

BY  Marketing

20 March 2019 5 min read

OPINION shares

The moneymoon period: what the path to re-purchase should look like

Your campaign was a huge success but now what? Michael Barnard has some ideas on how to take advantage of the ‘moneymoon’ period to drive...

BY  Marketing

13 March 2019 3 min read

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Ready for the real silly season? Your 2019 who, what, where, why guide to event presentations

The countdown is on. Are you ready? Forget December; March is the beginning of the Silly Season, says Emma Bannister. For many marketers, event season is...

BY  Marketing

25 February 2019 3 min read

OPINION shares

Fix your feedback – how to turn surveys from chore to choice

After a long, tedious phone call to customer service or technical support, the last thing people want to do is stick around for a survey – sound...

BY  Marketing

30 November 2018 3 min read

OPINION shares

Ready to mingle with Chinese singles? (not what you think)

Sheba Nandkeolyar shares 11 things Australian marketers probably don’t (but definitely should) know about the biggest retail sales day of the year –...

BY  Marketing

12 November 2018 2 min read

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Outdoor advertising: the new tricks of the trade

Grant Guesdon talks us through some big outdoor developments in Australia and around the world that will see the medium offer unprecedented performance....

BY  Marketing

9 July 2018 3 min read

OPINION shares

Google’s adtech rebrand – what Google Marketing Platform means for advertising

The launch of Google Marketing Platform is a step towards a more consolidated approach, and reflects the evolving advertising scene, says Aaron Brooks. Last...

BY  Marketing

4 July 2018 2 min read

OPINION shares

Opinion: why Amazon’s Australian geoblock won’t cramp shoppers’ style

The Australian Government’s GST imposition on international retail has caused Amazon US to pull its plug down under. However, the impact may be...

BY  Marketing

12 June 2018 3 min read

INTERVIEW shares

Breaking predictions, building memories

Marketing speaks with Jared Cooney Horvath, Harvard neuroscientist and lecturer at the University of Melbourne, about the brain and how to make marketing...

BY  Ben Ice

5 March 2018 9 min read

OPINION shares

Route calls intelligently with mobile messaging

In the third part of her series, Angie Bell outlines context-driven channel selection, message routing and conversations. This is the final instalment of...

BY  Marketing

4 December 2017 2 min read

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