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Marketing Magazine
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OPINION 5 healthcare marketing trends to look for in 2021
Simon Davies unpacks some of the most significant and lasting trends set to shape heathcare marketing in 2021. Following a year of upheaval, uncertainty and...
BY Marketing
OPINION 3 research-backed resolutions for improving visual communication in 2021
It’s time for marketers to set and implement content resolutions for 2021 – starting with visual content. Petra O’Halloran outlines what consumers...
BY Marketing
OPINION Marketing in the death industry
Death is one of the only certainties in life and yet as a society we tend to avoid openly speaking about it. Matt Kwoka offers a unique perspective on how...
BY Marketing
OPINION Is SMS marketing on the rise?
SMS marketing – when executed properly – can be one of the best and most reliable ways to connect with customers and offer a personalised experience....
BY Marketing
OPINION Measuring TV the way people watch it
As viewing habits continue to evolve, Bob Ivins writes about why we need to measure advertising reach across time, platforms and devices. The TV industry is...
BY Marketing
OPINION Collaboration is key to moving beyond the cookie in 2021
With the impending demise of third-party cookies and Apple’s IDFA changes, there can be no one complete and future-proofed solution for advertisers....
BY Marketing
OPINION Streaming, VR and AR – what does the future of sport look like in 2021 and beyond?
While social distancing and safety concerns have fundamentally changed the game, the appetite for consuming sporting content has only grown. James Peel...
BY Marketing
OPINION ‘Tis the season to think differently about sustainability
The push towards sustainability isn’t slowing down, in fact, post-COVID it is amping up. In the lead up to Christmas, marketers need to truly...
BY Marketing
OPINION Three free ways to improve your website ahead of the festive season
As businesses prepare for the festive season, Mark Randall shares three simple and free tips to improve a brand’s website and influence customers to...
BY Marketing
CASE STUDY How an integrated, customer-first approach drove demand for G.J. Gardner Homes
This case study demonstrates the importance of building a strong brand/customer relationship by creating a multichannel digital strategy. A customer-first...
BY Marketing
OPINION How top landing pages convert in under 8 seconds
Creating a landing page is like creating a profile on Tinder. You have a few sentences, a couple of pictures, and approximately eight seconds to convince...
BY Marketing
OPINION Don’t leave your customers on read
Kat Warboys considers digital transformation and how dynamic businesses are diversifying customer experience models through live chat and chatbots. It’s...
BY Marketing
OPINION Brands that don’t harness ‘New Media’ will be left behind
The founder of fashion tech app Mys Tyler, Sarah Neill, calls on two other incredible Australian female founders to share what they think are the next big...
BY Marketing
CASE STUDY How Canva created a diverse partnership network to drive incremental revenue and accelerate new user acquisitions
This case study demonstrates how Australian graphic design start-up and tech unicorn Canva used Impact’s Partnership Cloud platform to build a 12,000+...
BY Marketing
OPINION Marketing your brand for Black Friday and Cyber Monday
Talia Datt gives some practical advice for creating brand awareness and converting leads during the busy Black Friday and Cyber Monday shopping season. To...
BY Marketing
OPINION Do I have your attention?
As advertisers come to understand more about capturing and holding attention, they can develop methodologies, refine strategies and invest in the right...
BY Marketing
SPONSORED Digital channels: What’s your mix?
Have you noticed an uptick in customer service inquiry levels during the COVID-19 pandemic? If so, you’re not alone. Top brands know that this is exactly...
BY Marketing
OPINION 6 tips for marketers to understand the best PR tactic to use for your story idea
Kathryn Van Kuyk shares an easy guide to commonly used PR tactics so that brands and marketers can distinguish which approach to take to get coverage, build...
BY Marketing
OPINION Identity, a game-changer: Why should marketers care?
We often hear about creating ‘seamless’ customer experiences but in order to understand, find, accurately target and message to customers, we...
BY Marketing
