Already a Member?
Login with your username and password.
Forgot your password?
Not a Member Yet?
Join the Marketing community today. It's fast, easy and free!
This is the default dialog which is useful for displaying information. The dialog window can be moved, resized and closed with the 'x' icon.
In the lead up to the release of Marketing magazine’s annual publication for 2012, The Marketing Survival Guide, we’re winding back the clock to...
BY Rohit Dadwal
This week myself and our social media specialist, Zoe Wyatt, had the pleasure of being a guest speaker at an event called Thriving in the Age of Digital...
BY Yvette Adams
We were overwhelmed by the attendance at our social and mobile breakfast in Sydney this week. While the event certainly stirred up a bit of a buzz, I think... INTERVIEW shares
It has been two years since MOVE brought standardisation to audience measurement in Australian out-of-home advertising, and the industry hasn’t...
How to make mobile work with out-of-home? Mobile and out-of-home, combining the two makes a lot of sense. There’s no shortage of technologies, no... INTERVIEW shares
Near-field communication (NFC) is just Bluetooth in a new dress. Jeremy Corfield Global director, commercial EYE Negative – I am...
Smartphones: they can help you navigate foreign cities, local eateries, real estate and even the field of nearby singles waiting to beat down your door....
BY Chris Byrne
The future of social communication is mobile, at least if you believe the latest round of evangelism coming from the technopunditry. I actually buy it,... OPINION shares
Over the years, I’ve been watching with great interest the rise and fall of mobile manufacturers and operating systems. When our mobile company was...
BY Jon Mooney
Third-party credibility as a strategic PR approach entails involving credible third parties in an organisation’s communication. The involvement of the...
BY Craig Pearce
Joe Barber sits down with Lifelounge Group CEO Dion Appel to extract some valuable insights into leveraging SoLoMo. Social networking and mobile web...
BY Joe Barber
As in relationships, not being able to fully commit to your PR agency is a recipe for disaster. This applies to the PR agency too, if they are only in it... OPINION shares
On 24 January 1848, James W. Marshall, an American carpenter and sawmill operator with a ‘general knowledge of minerals’ came across shiny metal...
BY Daniel Young
This feature article was first published in the April issue of Marketing magazine. Subscriptions are available in print and digital versions. SoLoMo:...
I love Media Watch. Every week it presents a well-researched, entertaining look at a few of the hiccups, lies, blunders and contradictions that took place...
BY Frances Ward
Software development used to be a relatively straightforward enterprise. Identify a problem that a computer could solve, build software that would solve...
BY Rohit Dadwal
With the acceleration of mobile everything, the onus is now on marketers to leverage their customers’ rapidly growing use of mobile devices to... OPINION shares
This instalment of Joe Barber’s column first appeared in the April 2012 issue of Marketing magazine. More than half the emails I receive each month...
BY Joe Barber