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How to become better attuned to the evolving needs of customers: Interview with Miriam Burrows

With the needs of consumers and businesses changing dramatically in 2020, marketers are left wondering where to focus their efforts in order to nurture...

BY Marketing

27 August 2020 4 min read

OPINION shares

Re-branding is a dirty word, try a brand evolution

For many businesses, the idea of a re-brand is costly, time-consuming, daunting and completely necessary. Jonathan Samuel and Scott Dunn from The Brand...

BY Marketing

20 August 2020 5 min read

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Australians are grieving – understanding motivational needs is key to your COVID-19 Brand & CX Strategy

Elisa Adams explains why correctly understanding implicit motivational needs and designing your messaging and customer experience accordingly is critical to...

BY Marketing

6 August 2020 min read

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Why brand identity matters more than ever in a recession

Nikki Moeschinger contends that brand identity is an under-utilised marketing tool, that can help to build brand equity during a recession. As Australia...

BY Marketing

28 July 2020 min read

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Don’t just build the best product, build the best customer experience

DJ Dikic outlines how brands can become category leaders in customer experience, using everything from strategy to supply chain. The past few months have...

BY Marketing

27 July 2020 min read

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Tracking your Google Ads competition

Binh An Nguyen explores five reasons why marketers should track their Google Ads competition in order to streamline and improve their own advertising...

BY Jasmine Giuliani

20 July 2020 min read

Khoros shares

How to optimise your digital care solutions

Looking to optimise your digital care and wondering where to start? Consider the evolution of the word ‘social’. Once upon a time it was a term solely...

BY Marketing

20 July 2020 min read

OPINION shares

Overcoming some uncomfortable truths about data

Cécile Ferré explains why the quality of data-led insights is dependent on not only the metrics you choose but having a holistic and strategic approach to...

BY Marketing

15 July 2020 min read

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Why doing insights research during COVID-19 is just like money laundering

Marketers are poised to understand changing consumer behaviour throughout the COVID-19 pandemic, but is insights research actually helpful in the long-term?...

BY Marketing

8 July 2020 min read

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A marketing approach is key for job hunting success

According to the Australian Bureau of Statistics (ABS) 594,300 people lost their jobs in April and another 227,700 jobs were lost in May – losses than can...

BY Marketing

7 July 2020 min read

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Recession proofing your marketing dollars: Interview with Frederic Jouve

Across the board, brands and marketing departments are looking to spend smarter in a challenging economy. In a cookieless world, advertisers are turning to...

BY Marketing

7 July 2020 min read

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The target audience is dead, long live the targeting ecosystem

Targetting abilities have refined over the years to a point of unprecedented accuracy, but by narrowing the field too much, do marketers run the risk of...

BY Marketing

6 July 2020 min read

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Re-tuning your re-marketing efforts for an unpredictable second half of the year

Nicolette Pinto highlights how you can revitalise your re-marketing efforts and effectively show customers that your brand is back in business. New user...

BY Jasmine Giuliani

30 June 2020 min read

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How digital sensory marketing is key to appealing to today’s consumer

Will Griffith explores how marketers can adapt sensory marketing – utilising senses of sight, hearing, smell, taste, and touch in a digital context. 2020 is...

BY Marketing

23 June 2020 min read

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INTERVIEW shares

How to become better attuned to the evolving needs of customers: Interview with Miriam Burrows

OPINION shares

Re-branding is a dirty word, try a brand evolution

OPINION shares

Australians are grieving – understanding motivational needs is key to your COVID-19 Brand & CX Strategy

OPINION shares

Why brand identity matters more than ever in a recession

OPINION shares

Don’t just build the best product, build the best customer experience

OPINION shares

Tracking your Google Ads competition

Khoros shares

How to optimise your digital care solutions

OPINION shares

Overcoming some uncomfortable truths about data

OPINION shares

Why doing insights research during COVID-19 is just like money laundering

OPINION shares

A marketing approach is key for job hunting success

INTERVIEW shares

Recession proofing your marketing dollars: Interview with Frederic Jouve

OPINION shares

The target audience is dead, long live the targeting ecosystem

OPINION shares

Re-tuning your re-marketing efforts for an unpredictable second half of the year

OPINION shares

How digital sensory marketing is key to appealing to today’s consumer

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