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Airbnb Australia’s head of marketing on strategy and why Australia is one of the brand’s most important markets

Marketing speaks with Ben Hallam, Airbnb’s head of marketing in Australia, about the strategies and Millennial appeal of the sharing economy brand....

BY Marketing

3 November 2017 3 min read

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Your presentation is backwards – here’s what you need to do

There are a number of consistent flaws across a wide range of poor business presentations, says Joel Thomson. Here’s how to turn those backward...

BY Marketing

2 November 2017 2 min read

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The five biggest mistakes made by marketers in the Christmas lead-up

As the pre-Christmas campaign rush hits, Katie Maxwell discusses five mistakes marketers make at this time of the year, and how to avoid them. This article...

BY Partner

31 October 2017 1 min read

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ROI versus ROAS and the difference between profit and growth

Zane McIntyre explores the pros and cons of return on investment and return on advertising spend campaign measurement models. Channel and campaign...

BY Marketing

3 October 2017 2 min read

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How to get past the co-design buzz and put it into practice

Kristen Vang has some tips for bringing together the right people, making group dynamics work and boosting efficiency to get the best results from co-design...

BY Marketing

28 September 2017 2 min read

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Sprint thinking: smarter branding in the age of urgency

Richard Curtis and John Corleto discuss the shifts and changing relevance of brands, and outline the four characteristics of brand sprints. In our recent...

BY Marketing

20 September 2017 7 min read

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When’s the right time to plan and execute your Christmas campaigns?

At a recent Marketing event, three retail marketing experts discussed Christmas campaigns, and just how early brands should be preparing and sending them....

BY Partner

5 September 2017 3 min read

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Personalising the persona: a customer journey mapping guide

Jason Mallia has some tips for planning and reviewing best-practice customer journey maps. The past few years have seen a boom in the customer journey model...

BY Marketing

31 August 2017 3 min read

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CX is everything: why it’s only going to get more important

CX has been one of the hottest topics in marketing for quite some time, it impacts heavily on our marketing and successes and failures. Lee Tonitto ponders...

BY Partner

23 August 2017 6 min read

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Five steps you need to win at CX design

CX design is all the rage, but are customers getting what they want? Design thinking promises to help unlock the answer, writes Adam Faulkner. Look past the...

BY Marketing

14 August 2017 5 min read

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The death of the discount: have sales lost their value in the eye of the consumer?

At a recent breakfast panel hosted by Marketing, four industry leaders discussed retail discount sales and debated whether or not they’ve lost all...

BY Marketing

8 August 2017 4 min read

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Trouble in marketing land: are notifications the key to survival?

Marketers are losing engagement with consumers, focusing on the wrong metrics and arrogant about branded apps. We’re in trouble. Douglas Nicol and...

BY Marketing

2 August 2017 4 min read

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Debate: was marketing ever the underdog to sales?

Peter Strohkorb’s recent ‘Why marketing is no longer the underdog to sales’ article has sparked a debate. Andrew Everingham discusses the...

BY Marketing

27 July 2017 2 min read

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Mid-year report: how media and marketing are performing so far

Halfway through 2017, James Boardman takes a look at the trends that are making their mark on the marketing industry. So far, 2017 has been a year of...

BY Marketing

26 July 2017 2 min read

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Photobucket introduces charging: stroke of genius or total cock-up?

Image and video hosting website Photobucket made an update to its business model last week that enraged users. Simon Dell asks whether the bad publicity and...

BY Simon Dell

10 July 2017 3 min read

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Why marketing productivity begins at home

James Charlesworth has some tips for boosting internal productivity and efficiency. The air has been thick lately with the scent of global, billion-dollar...

BY Marketing

6 July 2017 2 min read

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Marketing is no longer the underdog to sales

Peter Strohkorb reviews commonly used strategies, and how sales and marketing teams can work together to reach sales targets. Many organisations these days...

BY Marketing

3 July 2017 4 min read

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Go long, win big: how long-term planning can deliver a competitive edge

Benjamin Hillman weighs out the importance of developing a two-track approach when planning campaigns: plan far enough ahead to have the capacity to be...

BY Marketing

9 June 2017 3 min read

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Think you’re doing omnichannel right? How to avoid stumbling in the execution

Paul Bichsel has six ways to deliver the best omnichannel customer experience. Digital disruption, increased competition, eroding customer loyalty and high...

BY Marketing

2 June 2017 2 min read

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Best-in-class: What a leading B2B marketing organisation looks like

B2B organisations in Australia are increasingly recognising the importance of customer experiences. Ben Ice analyses the findings of the latest ‘B2B...

BY Ben Ice

31 May 2017 6 min read

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