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Advertising in and out of a recession

Rhea Jose and André Bonfrer consider how marketers can use evidence-backed strategies to justify the long-term value of marketing and advertising during a...

BY Marketing

27 May 2020 min read

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Part 2: Marketing at home

In the second instalment of the ‘Marketing at home’ video series, we hear from CMOs and business leaders from a wide variety of sectors about how they are...

BY Jasmine Giuliani

19 May 2020 min read

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A golden age for experiential marketing?

Teresa Aprile examines the future of experiential marketing post COVID-19. Will ingenuity and a hybrid of online/offline experiences mark the beginning of a...

BY Marketing

18 May 2020 min read

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Why data is King and Telco marketing during COVID-19

Our collective sense of normalcy has been shattered during the coronavirus crisis. Now, more than ever, Australian people are reconsidering the role that...

BY Jasmine Giuliani

15 May 2020 min read

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Did COVID-19 kill retail business or reinvent it?

Retailers will be faced with a changed consumer post COVID-19. Stella Gianotto writes about how businesses and marketers can use data and technology to...

BY Marketing

13 May 2020 min read

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The art of pivot marketing

As businesses attempt to swiftly pivot their strategy during these uncertain times, Shane Capron considers the marketing parallels that we can draw from...

BY Marketing

13 May 2020 min read

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Is the taxi industry complacent?

According to Mark C Trayling, the Australian taxi industry is sitting on a golden marketing opportunity to compete with ride sharing services. Over the past...

BY Marketing

7 May 2020 min read

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COVID-19’s impact on the sporting industry

Has the sporting world changed forever? Professor Con Stavros examines the lasting impacts of COVID-19 on the sport and how it will effect marketers in the...

BY Con Stavros

5 May 2020 min read

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Five practical ways your small business can fight The Amazon Effect

Faye Ferris offers strategies that small businesses can use to actively fight 'The Amazon Effect'.

BY Marketing

5 May 2020 min read

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Is ‘doing good’ good enough for brands?

With scores of brands doing good during this time of crisis, how will customers differentiate them? Moensie Rossier asks the question.

BY Marketing

30 April 2020 min read

RESEARCH shares

Branding rises to the top of challenges for B2B marketers

In its 10th anniversary edition, the annual ‘B2B Marketing Research Report 2020’ has uncovered the biggest challenges that B2B firms face and the best...

BY Jasmine Giuliani

29 April 2020 min read

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Chasing vanity metrics will be the death of ‘marketing dinosaurs’

Emma Lo Russo dissuades businesses from being 'digital marketing dinosaurs' who rely on vanity measurements. In order to survive it is time to employ...

BY Marketing

28 April 2020 min read

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More foresight, less prophecy: what it takes for brands to make the post-COVID reality great again, not just normal

In a changing world, Sérgio Brodsky explains how the future is ours to make and not predict. In his bestselling book The Black Swan, Nassim Nicholas Taleb...

BY Sérgio Brodsky

21 April 2020 min read

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A great PR brief is not about what you want

Anthony Caruana shares tips for how to deliver a strong PR brief so marketers can maximise their efforts during a global pandemic. Marketers are under...

BY Marketing

20 April 2020 min read

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Strategies for retention: Interview with Siamac Rezaiezadeh

We recently caught up with Siamac Rezaiezadeh, head of product marketing of GoCardless, about the unique marketing challenges of SaaS, strategy and how to...

BY Jasmine Giuliani

16 April 2020 min read

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How the coronavirus outbreak has transformed brand collaboration for good

Brands are taking collective action to improve the wellbeing and livelihoods of their stakeholders. Moensie Rossier explores why business collaboration is...

BY Marketing

7 April 2020 min read

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The renewed importance of SWOT and PEST analysis in volatile and vulnerable conditions

Daniele Lima highlights how returning to SWOT and PEST analysis models can help businesses to adapt and ultimately survive a global health and economic crisis.

BY Marketing

25 March 2020 min read

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And then everything changed…

The most startling thing about the outbreak of COVID-19 is probably the swiftness with which Australian businesses went from BAU to ‘nothing will be the...

BY Madeleine Swain

20 March 2020 min read

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Given COVID19, how quickly will the marketing industry as a whole take to ‘bounce back’?

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