Dove’s ‘real beauty’ Photoshop tool crushes the air-brush

Photo manipulators beware. Skincare giant Dove has gone to great lengths in order to push its decade-long ‘Real Beauty’ campaign.

Their motto has always been to ‘change the status quo and offer in its place a broader, healthier, more democratic view of beauty’, and this time around Dove is sending a direct message to the artists that manipulate photos by releasing a Photoshop action (a tool) called ‘Beautify’, a downloadable file that applies an effect with a single click.

Established in Photoshop, the action reverts images to their original state and overlays a banner proclaiming, “Don’t manipulate our perceptions of real beauty”, if an air-brusher is about to distort an image.

But it’s not all smooth sailing, with program downloading issues via Reddit being prevalent, while the action fails to revert any changes when dealing with a multiple-layer image.

There have also been groups targeting Dove’s real motive behind the action with  Dove’s parent company, Unilever, not appearing to be taking the real beauty message so seriously in communications for its Axe/Lynx brand, or its Fair & Lovely  skin whitening cream.