Infographic: Annual Facebook Performance Report 2013

The official Facebook page for the country Australia topped the charts for both number of fans and engagement in 2013, according to the first ‘Annual Facebook Performance Report’ by social media automation tool Social Pulse. Meanwhile, radio and television topped the list of most engaged industries.

Top 10 Facebook pages by number of fans

  1. Australia 4,780,082
  2. Bananas In Pyjamas 2,601,677
  3. Hamish and Andy 1,952,338
  4. Bubble O’Bill Ice Creams 1,258,597
  5. Home and Away (Official) 1,209,734
  6. MasterChef Australia 1,161,103
  7. [yellow tail] 1,019,706
  8. Visit Queensland, Australia 998,792
  9. Coca-Cola Australia 975,613
  10. Domino’s Pizza -Australia 921,406

 

Top 10 Facebook pages by engagement (measured by average of seven-day figures 1 January to 1 December)

  1. Australia 242,380
  2. Babyology 79,543
  3. Fifi and Jules 71,163
  4. B105 67,660
  5. 9 News 66,847
  6. Sunrise 65,301
  7. 2Day FM 55,378
  8. Fox FM 49,142
  9. Black Milk Clothing 45,750
  10. Hungry Jack’s 40,082

 

The full report (link) contains more information including in-depth looks at 26 industries.

The infographic below covers key stats relating to the report, which analysed 119 million combined Facebook fans and 1710 top brand pages in Australia.

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