New issue alert: Marketing August-September 2014 issue is out now
The August-September 2014 issue of Marketing is now on sale on newsstands, for most digital devices via Zinio (and specifically for Android via Google Play). And remember, to always get new issues of Marketing first (and cheaper), subscribe today.
Here’s what’s inside the August-September 2014 issue of Marketing…
COVER STORY: Beyond branded content: let me entertain you
With branded content now an established part of the marketing mix, brands are looking at ways to go beyond the content wash and create deeper engagement with audiences through branded entertainment. Danielle Long takes a look at how brands are winning over audiences.
GUEST EDITORIAL: Prof Byron Sharp on why behavioural economics is overrated
(Here’s a sneak peek). Plus, Ipsos’ Gillian O’Sullivan writes about influence as a new measure of brand strength, and Peter Steidl on what every marketer needs to know about neuromarketing.
FEATURE: A complex sector: marketing property developments in 2014
The biggest purchase in a person’s life is often done on promises and CGI mock-ups. Emma Do delves into the property development sector to discover best practice in channel use and the biggest challenges these businesses face today.
BRAND STORY: The Bentley Boys ride again
Almost a century on from Walter Owen Bentley’s dominance of European motorsports, Ian Lloyd Neubauer heads to the sands of Abu Dhabi to find the reincarnation of the Bentley Boys, along with the reincarnation of the brand’s vision.
MARKETER PROFILE: Kerry McCabe
Kerry McCabe sidestepped a teaching career for the world of media, but an unquenchable thirst for challenge has seen the technophobe repeatedly take on his fears in the ad tech industry, only to find the teacher in him never really died.
BUT WAIT, THERE’S MORE…
- Infographic: Connected World Circa 2020
- The Valos Advantage: Brand management for the CMO: skills, mindset and making it happen – by Michael Valos
- Brand Talk: The CEOs of the future are brand experts – by Karl Treacher
- Hire Intelligence: What happens to my CV when I apply for jobs online? – by Christine Khor, and
- Case studies featuring Heineken, Ebay Australia, and Taubmans.