Sheridan enlists half naked men to sell towels

Linen company Sheridan is on the hunt for their next ‘Towel Man’ conducting a nation wide search for their next brand ambassador. The winner will feature in Sheridan’s new towel campaign, and let’s just say the finalists are doing a good job of getting hearts racing in the Marketing mag office.

Sheridan put the call out in early November for men who possessed the same qualities as their towels  – “great looks, dependable, a big softie and a little bit luxurious.” The finalists have now been selected (see below). 37 men in total entered the competition, with a mix of models (obviously) and ‘regular guys’ applying for the title.

Members of the public can then vote for the men and get exclusive content on the finalists. A public ‘unveiling’ of the winner will take place at the Myer Sydney City store  of December 5 and at the Sheraton Boutique, Bondi Junction Westfield store on December 7.