The lights are on but nobody’s home in the land of Google Plus

It was supposed to be the next Facebook, but it seems social media users have turned their noses up at Google Plus with new reports stating the average user spent just seven minutes a day on the site for the entire month of March.

A Nielsen survey obtained by has found that Google Plus users were active for six minutes and 47 seconds compared to Facebook, where the average user is being active for an average of six hours and 44 minutes. A Google rep told the Nielsen’s figures are ‘far off’ from what the company’s internal data show. Nielsen’s figures are based on visits directly to in the browser, and do not factor in activity on other domains like YouTube and Gmail, which Google may factor in.

Nielsen is also reporting that 20 million unique visitors in the United States used the Google plus Android and iPhone apps which equals a 238% rise over March 2012. On desktop, Google Plus’s monthly unique views jumped 63% from the previous year to 28 million.

The figures compare to 142.1 million uniques for Facebook’s desktop site during the same time and 99 million uniques who visited Facebook via their mobile devices. Twitter had 34 million unique visitors on desktop and 29 million uniques visitors from their official mobile app.

The report also showed that 20 million unique visitors in the US used Google Plus on Android and iPhone apps; a rise of 238% in March 2012 compared to 99 million unique views for Facebook and 29 million unique views for Twitter.

On desktop, Google Plus’ monthly unique views jumped 63% to 28 million compared to 142.1 million uniques for Facebook and 34 million for Twitter.

Facebook is still sitting way up in front of both platforms with 700 million active users.