It only launched last week, but already brands are testing out Hyperlapse, the new app by Instagram for shooting time-lapse videos.

Here’s a round-up of five brands that have tried out Hyperlapse, including:

• Mountain Dew,
• Mercedes Benz,
• Sour Patch Kids (the Mondelez brand loves its apps, getting in to Snapchat in a big way this year),
• Bud Light, and
• Burton Snowboards.

ALSO READ: Brands on Snapchat: how Mondelez’ Sour Patch Kids is using the video messaging app »