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ACCC slams Optus over supersonic deer campaign


ACCC slams Optus over supersonic deer campaign


The Australian Competition and Consumer Commission (ACCC) has accused Optus of including misleading information into one of its recent advertising campaigns.

According to ACCC, Optus breached the Trade Practices Act 1974 by engaging in misleading and deceptive conduct and making false representations for broadband plans in its ‘Think Bigger’ and ‘Supersonic’ promotional campaigns.

The ACCC alleges that Optus did not clearly disclose certain conditions of its broadband plans in its advertising. Consumers were not informed that once they exceeded the peak data allowance in their specific package, their internet connection would be slowed.

The ACCC is seeking court orders, including declarations by Optus, injunctions, civil penalties, corrective advertising and costs.

Optus lawyers are scheduled appear in court on 16 September 2010.

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