Australia has punched above its weight to rank sixth worldwide at the Cannes Lions International Advertising Festival.

In order of performance, Australia trailed the US, UK, Germany, Brazil and France.

Compiled and interpreted by The Big Won (an advertising awards register), the data indicates the best performing agencies tend to be all-service agencies. The Big Won reasons these agencies are better able to plan integrated media plans.

Despite taking out three Grand Prix, CumminsNitro’s ‘Best Job in the World’ ranked number two in the individual campaign analysis. It was beaten by ‘Trillion Dollar Campaign’, produced by Hunt Lascaris for The Zimbabwean.

Australia was well represented with two other campaigns in the top 10. BMF Sydney’s ‘TED 696 Project’ ranked sixth and ‘Earth Hour Vote’, by Leo Burnett Sydney, hit eighth.

Top performing countries at Cannes:

1. USA
2. UK
3. Germany
4. Brazil
5. France
6. Australia
7. South Africa
8. India
9. Belgium
10. Japan