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Bank of Melbourne walks the walk with new ad campaign


Bank of Melbourne walks the walk with new ad campaign


Bank of Melbourne has launched its ‘Walk your Walk’ video campaign as part of its ongoing ‘For the Makers’ brand platform.

Screen Shot 2016-10-12 at 2.24.26 PMBank of Melbourne and Saatchi & Saatchi Melbourne have launched ‘Walk your Walk’, an evolution of its ‘For the Makers’ master brand platform, it will be prominent across Victoria in TV, social media, out-of-home and in-branch.

The 45, 30 and 15 second videos follow people from different walks of life walking through various routines, workplaces, settings and life moments.

“As a state that walks the walk, rather than talks the talk, we’re really pleased with how this campaign captures the maker spirit of VIctorians. It’s been a really collaborative process with all involved,” says Mark Cochrane, Saatchi & Saatchi Melbourne.

Jac Phillips, Bank of Melbourne head of brand and marketing says, “There’s an undeniable pulse to Victoria. It’s Alive, full of restless thinkers and creators, doers and markers – all working towards their goals in unique ways. We’re proud to unveil the next stage of our ‘For the Makers’ brand campaign, inspired by Victoria’s energy and individuality.”

walk of walk bank of melb

Here’s the 45 second video ad

Here’s the 30 second video ad

Here’s the 15 second video ad

Ben Ice

Ben Ice was MarketingMag editor from August 2017 - February 2020

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