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Cirque du Soleil’s ‘C2’ event on its way to Melbourne

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Cirque du Soleil’s ‘C2’ event on its way to Melbourne

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C2 International is bringing its innovation, commerce and marketing conference – founded by Cirque du Soleil – to Melbourne later this year.

After six editions of its flagship event in Montréal, C2 International will host a two-day event in Melbourne on 30 November and 1 December.

The event comes to Melbourne in collaboration with MCI and with support of the Victorian State Government and Melbourne Convention Bureau.

Imagined by created services firm Sid Lee in collaboration with founding partner Cirque du Soleil, it is designed to provoke collisions and spark new ideas. It combines talks, workshops, experimental brainstorming sessions, meet-ups, performances, braindates, labs and festivities.

Melbourne’s C2 will be the first major one outside of Canada.

“As the team at C2 was imagining where we may go for the first ever large-scale C2 outside of Canada, we sought cities with a rich culture, an intoxicating energy and a readiness to work together to set the stage that will reset imagination and unleash new ideas for business leaders, innovators and creatives from around the world,” says C2 president Richard St-Pierre.

The theme will be ‘ecosystems’ and will explore technology, arts and design, marketing, impact and leadership.

“Melbourne is the ideas capital of Australia and the perfect host city for an event that is all about how creativity and new ideas can drive new business opportunities,” says Victorian Government minister for small business, innovation and trade Philip Dalidakis.

“The Victorian Government is investing heavily in innovation because we know it is the key to the business ideas that will drive our economy in the future,” he says.

Karen Bolinger, Melbourne Convention Bureau CEO, says, “Melbourne has always been Australia’s pacesetter in the events space.

“We have a mandate to continue to be a world leader by bringing the best events to our city. With C2 Montréal named the number one innovative business conference for two consecutive years, we knew this was an event of our city’s calibre.”

BizBash named C2 Montréal the number one innovative business conference for two consecutive years.

 

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Ben Ice

Ben Ice was MarketingMag editor from August 2017 - February 2020

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