A couple of nifty experiments by Coca-Cola lately have followed the mantra that the message is the product and the product is the message.

After launching the ‘Share Can’, a can that split in two ready for sharing, the beverage giant is again playing with its packaging, launching a bottle made completely out of ice. Somewhat out of season for us Aussies, the bottles will be launched in Columbia as part of a summer 2013 campaign. See the ad below.

http://youtu.be/_o-z6JLugWE

A little tag that doubles as a bracelet is attached to the bottle to keep consumers hands from getting cold, and, as impractical as the bottles may seem, they are being hailed as the most eco-friendly Coke bottle to ever be produced.