Freeview launches marketing campaign for new channels
Freeview has announced a national marketing campaign spearheaded by a 60-second TV roadblock on all Australian free-to-air networks.
The roadblock aims to reach millions of Australian viewers across ABC, Nine, Prime, SBS, Seven, Southern Cross, Ten, WIN and their affiliate regional networks.
Five free digital channels are already available (ABC2, SBS2, Seven HD, Nine HD and ONE) and new free-to-air channels will progressively roll out over the next year.
The ‘More Moments’ TVC, featuring memorable TV moments that Australians have seen, will run until mid-week then run as two 30-second spots to be aired over five weeks.
“Our focus is also to help TV viewers understand the benefits and how they can make the switch to digital TV,” says Freeview CEO Robin Parkes.
The TVC campaign, created by Sydney agency Banjo, coincides with the arrival next week of Freeview-endorsed digital TV equipment in retailers nationally, supported by extensive point of sale materials, a website created by McCann Erickson, and an extensive PR campaign.
“People have an emotional connection to television, not just because it lives in the inner most sanctum of their homes but because through television we have all witnessed many historical, iconic and famous moments. The campaign that we have developed leverages these and the role that Freeview will continue to play in delivering more moments to more Australians in the future,” comments Banjo managing partner Andrew Vasardi.