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Full Stop Foundation launches #IGotFlowersToday social media campaign

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Full Stop Foundation launches #IGotFlowersToday social media campaign

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WARNING: This article mentions domestic violence and sexual assault.

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The Full Stop Foundation has launched a poem and social media campaign to coincide with Valentine’s Day.

The Full Stop Foundation, an organisation dedicated to preventing domestic violence and sexual assault, has launched ‘I Got Flowers Today’, a campaign based off the poem of the same name by Paulette Kelly. The campaign aims to raise awareness and show support to victims of domestic violence and sexual assault.

The poem aims to highlight that the only reason one should receive flowers on Valentine’s Day is as an affectionate gift from loved ones. Not, as the poem reveals, as an apology for abuse.

Using the hashtag #IGotFlowersToday it aims to encourage Australians to share  to express their support.

“I believe it will raise awareness and continue the conversation about the prevalence of domestic violence in Australia and raise awareness of the help that is available,”says Full Stop Foundation’s executive officer Karen Willis.

The Foundation has provided assistance to over 22,000 Australians who have experienced or were at risk of sexual  assault or domestic violence in 2016.

Here’s Paulette Kelly’s poem.

I Got Flowers Today

I got flowers today. It wasn’t my birthday or any other special day. We had our first argument last night. He said a lot of cruel things that really hurt me. I know he was sorry and didn’t mean the things he said.

Because I got flowers today.

I got flowers today. It wasn’t our anniversary or any other special day. Last night, he threw me into a wall and started to choke me. It seemed like a nightmare. I couldn’t believe it was real. I woke up this morning sore and bruised all over. I know he must be sorry

Because he sent me flowers today.

I got flowers today. It wasn’t Valentine’s Day or any other special day. Last night, he beat me up again. And it was much worse than all other times. If I leave him, what will I do? How will I take care of my kids? What about money? I’ m afraid of him and scared to leave. But I know he must be sorry.

Because he sent me flowers today.

I got flowers today. Today was a very special day. It was the day of my funeral. Last night he finally killed me. He beat me to death.

flowers today 3

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If you or someone you know is in need of support, please call the national domestic violence hotline on 1800 RESPECT.

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Ben Ice

Ben Ice was MarketingMag editor from August 2017 - February 2020

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