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Go on 30 dates in 30 days with Tinder

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Go on 30 dates in 30 days with Tinder

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Tinder has teamed up with TikTok to make February even more romantic than ever. To celebrate the launch of Tinder Explore five creators will document their dates on TikTok.

Tinder is the world’s leading dating app. With over 30 billion matches, it’s had unrivalled success. The app has tightened its algorithm with the new feature Tinder Explore. The new feature allows users to put down their interests and then potential matches to scroll through the feed by common interests. This way, the matches are more likely to share similar interests.

As part of the campaign, Tinder and TikTok have invited five creators to go on 30 dates in 30 days. And the real kicker? Users can watch along at home. All of the creators are showing which similar interest they have with their potential matches, and then taking TikTok along for the date. 

The dating adventures can align with passions and interests including coffee, nights out, food touring, thrill seeking, outdoors, gamers, and more.

TikTok creator Rachael Evren has spoken about the dating extravaganza. “I’m hyped to be joining the 30 Days, 30 Dates campaign with Tinder. There are so many fun and creative ways to enjoy a date with Tinder Explore. I’m ready to meet new people and enjoy all that Sydney has to offer.”

The campaign will be rolling out throughout the next month on the dedicated TikTok account and will be amplified through paid across Facebook, Instagram, YouTube, Snapchat and BVOD.

 

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Liv Croagh

Liv Croagh was the Managing Editor of Marketing Mag from September 2021 to September 2023.

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