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Google: catalogues and gift cards popularity spike


Google: catalogues and gift cards popularity spike


According to Google, Australians are in search of catalogues and gift cards this Christmas.

A recent study by the Australian Centre for Retail Studies (ACRS) and Google found 50% of Australian consumers research their purchases online before purchasing. An increase in searches for catalogues demonstrates Australians may be using the internet for convenience, but are seeking information in a traditional format.

The most searched catalogues for 2009 are:

  • Target
  • Harvey Norman
  • Big W
  • Bunnings
  • Myer
  • Coles
  • IKEA
  • Spotlight
  • Aldi

Web search interest: catalogue

Searches for gift cards have also spiked, further supporting the traditional bent. Compared year-on-year the spike is even more dramatic. Another ACRS study found 20% of consumers plan to spend most of their Christmas budget on gift cards.

Web search interest: gift cards

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